What are the responsibilities and job description for the Digital Marketing Strategist position at PADI?
Job Description
We are seeking a skilled Email Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for creating and executing email marketing campaigns that engage our audience and drive business results.
About the Role
- Create and send targeted email campaigns to promote PADI products and services using automation technology, A/B testing, and dynamic content.
- Develop and maintain pre-built custom email templates using drag-and-drop and HTML edits, ensuring usability on desktops, tablets, and mobile devices.
- Stay up-to-date on the latest email marketing trends and best practices, and share knowledge with the team.
- Build and manage filters/queries of list segmentations to ensure accurate targeting.
- Monitor list integrity and performance within email marketing software to ensure high deliverability rates and positive online brand reputation.
