What are the responsibilities and job description for the Marketing Automation Specialist position at PADI?
Job Requirements
To be successful in this role, you will need:
- Bachelor's degree in Marketing, Communications, or equivalent preferred, or minimum of 2 years' experience with email marketing, lead nurturing, marketing automation, and analytics.
- Knowledge of HTML for email.
- Excellent understanding of email marketing concepts and metrics such as deliverability, audience segmentation, and email engagement metrics.
- Ability to accurately filter/queries list segments, and knowledge of SQL is a bonus.
- Extreme attention to detail, organized, and process-focused.
