Senior Social Media Strategist

Want to make a meaningful career move? Think: Padilla. We celebrate our people – and honor their potential. It starts with a warm, inclusive workplace. Ample opportunities to learn and to lead. Other pluses? Fulfilling mentorship opportunities and great celebrations. And caring workers who love creating award-winning work. Come build, grow, and connect with Padilla. We’ll help you be your best.

When faced with a challenge, do you not only solve it, but think of ways to you can do it even better next time? Do you love the idea of working in a fast-paced agency environment with people who want to see you grow and succeed? Are you fascinated by the everchanging social media and digital landscape? Are you a world champion multitasker ready to hit the ground running?

If you answered yes to all of these, keep reading. Padilla is looking for a Senior Social Media Strategist to join our Richmond team. In this role, you will manage paid and social media content across a diverse array of consumer and B2B clients. One minute, you’ll be creating a program to drive sales for one of our food clients, the next you’ll be researching online influencers in the B2B space. You will also collaborate with our creative team to ensure we’re pushing the envelope to make awesome thumb-stopping content that pops.

What You’ll Be Doing

• Developing strategy and working with a team to execute full funnel social media advertising across platforms
• Creating paid social media programs
• Sharing feedback, direction and training to junior staff on paid social media best practices
• Demonstrating a deep, tactical understanding of LinkedIn, Facebook, X, Instagram, Pinterest, TikTok, Snapchat and YouTube
• Understanding social media metrics per platform; ability to monitor and analyze paid results for clients as well as incorporate learnings into strategy
• Acting as a direct client contact, owning successful execution of programs
• Assisting in developing budgets and timelines for project and program social media plans
• Creating PowerPoint presentations for clients and agency initiatives
• Working with the Vice President to set strategy on accounts
• Bringing creative and exciting social media ideas to table for both strategies and tactics
• Overseeing development of social media content calendars and creative to ensure they successfully deliver on client strategies
• Developing influencer strategies
• Executing and optimizing paid campaigns across social media, with an emphasis on Facebook/Instagram, X and LinkedIn
• Tracking data and pulling measurement reports to ensure we are meeting client goals
• Keeping client status documents updated
• Providing invoices to accounting for all paid campaigns
• Managing up and ensuring your supervisors are doing their part so that your needs are being met and you are being supported in delivering upon your obligations to clients and colleagues
• Joining a marketing/communications professional organization and/or a client industry trade organization and attending functions staged by these groups for the purpose of professional skills/knowledge development, agency promotion and new business prospecting for Padilla
  
  

What We’re Looking For

• Bachelor’s degree or equivalent industry experience
• Five or more years of experience in paid media with an emphasis in social media, running successful full funnel campaigns that drive business results using tactics like A/B testing, retargeting, look-a-alike audiences and sequencing
• One or more years of supervisory experience (can be informal reporting structure)
• Strong verbal and written communication skills
• Excellent time management skills
• Demonstrates desire for continuous learning
• Ability to sit or stand for extended periods of time and occasionally operate office equipment
  
  

Padilla is a full-service agency that transforms brands and organizations through strategically creative communications. Our work across a range of industry sectors is consistently recognized by the PRWeek Awards, PRovoke IN2 SABRE Awards and PRSA Anvil Awards, among others. Padilla operates in seven cities in the U.S. through its family of brands, which includes SHIFT (performance communications), FoodMinds (food and nutrition affairs) and Joe Smith (brand strategy). As an AVENIR GLOBAL company and a founding member of the Worldcom Public Relations Group, the agency provides services to clients through 155 offices worldwide. Transform with purpose at PadillaCo.com.

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