What are the responsibilities and job description for the Doroki Growth Marketing Manager position at Paga?
Job Description
Job Description
Salary :
JOB DESCRIPTION : DOROKI GROWTH MARKETING MANAGER
Department : Growth
Experience : 5-7 years in Growth marketing
Location : Lagos, Nigeria
ABOUT DOROKI
Doroki is a comprehensive business management platform that empowers retail SMEs. It provides integrated features that enable retail SMEs to manage their entire business including, but not limited to, sales / billing, inventory management, vendor management, customer relationship management. Doroki gives businesses deep operational insights, full visibility across processes, and data to drive smart decisions. With its intuitive interface and powerful capabilities, Doroki helps businesses streamline operations and boost efficiency.
ABOUT THE ROLE
We're looking for a dynamic Growth Marketing Manager to drive Doroki's user acquisition, engagement, and retention. You'll focus on business management for medium to large businesses, developing and executing marketing strategies that boost growth and revenue. In this role, you'll need to understand medium-large business needs deeply, create targeted campaigns, and use data-driven strategies to expand the business network and market presence.
Your success will be measured by Doroki's user growth, engagement metrics, and market share expansion.
KEY RESPONSIBILITIES
- Campaign Strategy Development : Create and execute integrated marketing campaigns for small business merchants across online and offline channels.
- Customer Journey Mapping : Analyze target audiences to craft compelling messages that align with their decision-making process.
- Reporting : Provide clear performance updates to stakeholders, highlighting successes and areas for improvement.
- Campaign Management : Lead campaigns from planning to execution, optimizing budgets to meet business goals.
- Data Analysis : Use analytics tools to track performance and transform user behavior insights into actionable strategies.
- Cross-Department Collaboration : Work closely with sales teams to maximize lead conversion from marketing efforts.
- Continuous Testing and Refinement : Conduct A / B tests and implement industry best practices to enhance marketing effectiveness.
KEY COMPETENCIES
Strong data orientation with expertise in analyzing marketing funnels and identifying growth opportunities.
QUALIFICATIONS
Experience : 5-7 years in growth marketing or related fields, preferably in merchant services or fintech. Product-led growth experience is a plus.
We are an equal opportunity employer and value diversity and inclusion. We do not discriminate on grounds of colour, race, nationality, religion, age, ethnic origin, disability, gender, marital status, or sexual orientation in our employment practices.
