What are the responsibilities and job description for the Head of Social position at Page Executive?
In this role, you will shape our brand's digital presence and drive engagement across various social media platforms. You will develop and execute creative, impactful social media and content strategies that will build brand awareness and drive engagement with the audience. You will also manage and develop a social media team in the US.
Client Details
Unacademy is one of Asia's leading edtech companies that aims to revolutionize education through innovative technology and top-quality content. We are now expanding our footprint with the Airlearn App, designed to help users learn new languages in an engaging and effective manner.
At Airlearn (formerly Unacademy Languages), our goal is to make learning a new language an immersive and enriching experience that goes beyond vocabulary and grammar. The app helps learners progress confidently, retain information better, and achieve meaningful learning outcomes, rather than simply engaging in repetitive practice.
Description
- Develop and execute innovative social media strategies across various platforms that align with the brand's values and objectives, including crafting the social media content calendar
- Manage all social media channels, including Tiktok, Instagram, Twitter, and LinkedIn
- Create engaging and compelling content, including text, image, and video posts
- Monitor social media trends and analyze campaign performance metrics
- Foster and nurture relationships with our online community by responding to comments, messages, and feedback promptly
- Collaborate with the marketing team to integrate social media campaigns with overall marketing efforts
- Trendspotting, tracking & analysis of channel performance, and overall platform management
Profile
- Bachelor's degree in Marketing, Communications, or related field preferred
- Proven work experience as a Social Media Head or similar role
- Expertise in social media marketing, relationship management, video editing, and social listening for a consumer tech brand
- Strong understanding of social media algorithms, advertising, and digital marketing
- Excellent creative and writing skills
Job Offer
Competitive base salary, annual bonus, and benefits.
Page Group USA is acting as an Employment Agency in relation to this vacancy.
Salary : $200,000 - $250,000
