Marketing Manager

Job Overview
We are seeking a dynamic and experienced Marketing Manager to lead our marketing efforts and drive the growth of our brand. The ideal candidate will possess a strong background in digital marketing, content creation, and performance marketing. This role requires a strategic thinker who can manage budgets effectively while executing innovative marketing campaigns that resonate with our target audience.

Responsibilities

• Develop and implement comprehensive marketing strategies to enhance brand awareness and drive customer engagement.
• Oversee budgeting for marketing initiatives, ensuring optimal allocation of resources for maximum impact.
• Lead content marketing efforts, including the creation of engaging materials that align with our brand voice and objectives.
• Manage performance marketing campaigns across various platforms, analyzing data to optimize results and achieve KPIs.
• Collaborate with product management teams to align marketing strategies with product launches and enhancements.
• Utilize SEO best practices to improve organic search rankings and increase website traffic.
• Create and manage advertising campaigns that effectively communicate our value proposition to the market.
• Maintain and update the company website using WordPress, ensuring content is current and optimized for user experience.
• Analyze market trends and competitor activities to identify opportunities for growth and innovation.

Qualifications

• Proven experience in a marketing management role with a focus on digital marketing strategies.
• Strong understanding of budgeting processes and financial management within a marketing context.
• Expertise in content marketing, performance marketing, SEO, and advertising techniques.
• Familiarity with HTML is a plus for managing website content effectively.
• Proficient in using WordPress for website management and updates.
• Excellent analytical skills with the ability to interpret data to inform decision-making.
• Strong communication skills, both written and verbal, with an ability to collaborate across departments.
• A creative mindset with the ability to think outside the box when developing marketing strategies.

Join us as we continue to innovate in our industry and connect with our audience through compelling marketing initiatives.

Job Types: Full-time, Part-time

Pay: $10.00 - $20.00 per hour

Expected hours: 15 – 30 per week

Benefits:

• Employee discount
• Flexible schedule
• Parental leave

Schedule:

• No nights
• Overtime
• Weekends as needed

Work Location: Hybrid remote in McAllen, TX 78503

Salary : $10 - $20