What are the responsibilities and job description for the B2B Marketing Strategist position at PalletTrader?
PalletTrader offers a cutting-edge digital marketplace and pallet management console to help businesses streamline their pallet operations.
We are seeking a talented Demand Generation/Marketing Manager to join our team and drive pipeline growth and revenue through impactful marketing strategies.
This role involves executing multi-channel demand generation campaigns, developing lead nurture sequences, and collaborating with sales to track performance.
- Optimize landing pages and conversion paths to improve paid acquisition campaign performance.
- Work with leadership to set ad budgets and track ROI.
Content Creation
- Create high-converting marketing assets (landing pages, email sequences, case studies).
- Manage the content calendar to ensure strategic, high-impact messaging.
