Demand Generation - Marketing Manager

PalletTrader is the leading digital marketplace and pallet management console, combining technology, industry expertise, and tailored managed services to revolutionize how businesses handle pallet needs. We offer both an online marketplace and fully managed solutions that streamline operations, enhance visibility, and reduce total cost of ownership.

We are scaling fast and looking for a high-impact marketer who can own and optimize demand generation strategies that drive pipeline growth and revenue while aligning with our Go-To-Market (GTM) efforts.

Role Overview:

We’re looking for a data-driven, results-oriented Demand Generation/Marketing Manager to take ownership of multi-channel marketing programs that attract, engage, and convert valuable customers. This is a hands-on role focused on pipeline generation, lead nurturing, and campaign execution, while also contributing to strategy with the leadership team (you have a seat the table in this role).

You won’t be alone in setting strategy, but you will be expected to own execution and ensure our demand generation efforts are impactful, measurable, and scalable.

If you thrive in fast-paced, high-growth environments and love building and optimizing campaigns that drive real pipeline results, this role is for you.

Key Responsibilities:

Demand Generation & Pipeline Growth

• Execute multi-channel demand generation campaigns that drive awareness, engagement, and pipeline growth.
• Own campaign execution across email, paid media, website, and content marketing.
• Develop and test lead nurture sequences to optimize conversion rates and sales velocity.
• Collaborate with sales to define MQL/SQL criteria, lead handoff processes, and performance tracking.
• Contribute to demand generation strategy alongside leadership—your input matters, but execution is your priority.

HubSpot & Marketing Automation

• Manage and optimize HubSpot for lead nurturing, segmentation, automation, and scoring.
• Refine email sequences, workflows, and automated campaigns to increase conversion rates.
• Regularly audit and improve HubSpot processes to ensure efficiency, accuracy, and sales alignment.

Paid Media & Digital Advertising

• Execute paid acquisition campaigns (Google Ads, LinkedIn Ads, retargeting, and PPC).
• Optimize landing pages and conversion paths to improve performance.
• Work with leadership to set ad budgets and track ROI, but execution is your focus.

Content Marketing & Campaign Execution

• Create high-converting marketing assets (landing pages, email sequences, case studies).
• Manage the content calendar to ensure strategic, high-impact messaging.
• Optimize existing content for SEO, demand capture, and conversion optimization.

Event & Conference Marketing

• Support trade show and conference execution, ensuring alignment with demand gen goals.
• Ensure event ROI by aligning messaging, sales collateral, and post-event engagement.
• Own industry award submissions to boost brand recognition and credibility.

Analytics, Reporting & Optimization

• Track, analyze, and report on marketing KPIs, including pipeline contribution, lead quality, and campaign ROI.
• Build and maintain real-time dashboards for performance tracking and decision-making.
• Use data insights to refine marketing strategies and optimize conversion rates.

Qualifications:

Must-Have:

• 3-5 years of experience in demand generation, growth marketing, or digital marketing.
• Proven expertise in HubSpot (automation, CRM management, lead scoring, workflows).
• Hands-on experience executing paid media campaigns (Google Ads, LinkedIn Ads, retargeting).
• Strong understanding of B2B/B2C marketing, sales funnel optimization, and pipeline acceleration.
• Experience creating and executing integrated marketing campaigns.
• Excellent analytical skills with a track record of using data to improve marketing performance.

Preferred:

• Experience in supply chain, logistics, or industrial B2B marketing.
• Background in trade show & event marketing.
• Familiarity with account-based marketing (ABM) and sales enablement strategies.