What are the responsibilities and job description for the Content Marketing Specialist position at Palmer Group?
Job Description
Palmer Group is assisting an industry leader in safety products and ground stability in their search for a Content Marketing Specialist. This pivotal hire comes as the client experiences a higher demand for their products and seeks to engage with diverse audiences. The ideal candidate will excel in creating compelling visual and written content across multiple platforms, possess strong project management skills, and be adept at storytelling. Apply today if you are interested in this role!
Work model :What you will do :
- Plan, manage, and coordinate content calendars
- Create engaging content for websites, blogs, and newsletters
- Determine automated sales messaging
- Reach target audiences through proper channels
- Manage and create social media, including identification of new platforms as needed
- Monitor trends and analytics to stay ahead of market trends
- Identify influencers who align with the brand and can help reach untapped audiences
- Drive increased audience engagement across social media and online channels
- Work with external vendors as needed for photography, videography, and other needed resources
- Lead efforts for optimal SEO results
- Bachelor's degree in marketing or a related field
- Minimum 2 years experience in content strategy, preferably in the consumer durable goods industry or related field
- Ability to work in office
- Ability to produce a portfolio with work samples
- Dental, health, and vision insurance
- 401k
What you need to be successful :
Benefits overview :
Interested and qualified candidates can contact Abigail Kramer at (515) 225-7000 or email Abigail at akramer@thepalmergroup.com
