Social Media & Content Designer

🦄 Calling all Creative Unicorns!

Palmer’s Market is looking for a creative powerhouse who lives and breathes digital design, social trends, and all things marketing. If you’re the type of person who obsesses over engagement rates, always has a camera in hand for the perfect moment, and loves wearing multiple hats—we want you on our team!

As our Social Media & Content Designer, you’ll be the voice, vision, and energy behind Palmer’s Market and Palmer’s Catering & Events' social presence—managing two distinct brands, crafting high-quality content, and ensuring our audience is engaged, inspired, and craving more.

Beyond social, you’ll support email marketing execution and keep our digital platforms fresh—bringing a mix of creativity, strategy, and executional excellence.

💡If you're an AI-curious, marketing-savvy creative with a keen eye for detail AND a drive to lead, keep reading!

— RESPONSIBILITES

📱 SOCIAL MEDIA (Management & Creation)

• Manage and grow two social media accounts (Palmer’s Market Palmer’s Catering & Events) with distinct strategies.
• Shoot, edit, and post engaging, on-brand Reels, Stories, and in-feed content that makes people stop scrolling.
• Create branded graphics and visual assets for social posts using Canva, Figma, or Adobe Suite.
• Respond to comments, DMs, and reviews like a pro—building relationships and fostering community.
• Dive into monthly analytics, report on insights, and tweak content based on what’s performing.

📧 EMAIL MARKETING (Support & Execution)

• Support the Marketing Director’s vision and bring emails to life—formatting, adding visuals, and scheduling in Mailchimp.
• Keep email templates fresh, polished, organized, and on-brand.
• Track open rates, clicks, and basic performance metrics for internal review.

🌐 WEBSITE (Updates & Maintenance)

• Keep seasonal content, menus, and images updated so our website always looks fresh.
• Work with the team to make sure catering/event offerings are clear, compelling, and up to date.
• Test new digital tools, AI-driven automations, and creative marketing ideas to enhance engagement.

— QUALIFICATIONS

• Bachelor’s degree in Marketing, Graphic Design, Communications, or Related Field.
• 1-4 years of experience in graphic design / social media marketing / digital content creation
• Fluent in marketing strategy execution—understands CTAs, KPIs, audience segmentation, engagement metrics, content funnels, and brand positioning.
• Knows their way around digital marketing workflows—can work with leadership on strategy while owning execution.
• Active user of Instagram, Facebook, LinkedIn, Google Business, YouTube, Canva, Figma, Meta Business Suite, Wrike (or similar project management tools).
• Experience with social media scheduling platforms (Meta Business Suite and/or a mix of CoSchedule, Sprout Social, Hootsuite) and comfortable adapting to new tools as needed.
• Agency experience is a plus!
• BONUS POINTS: AI-powered tools, automation experience, SEO/paid media understanding, design, and photography/editing skills.

Why You’ll Love Working Here:

At Palmer’s, we’re more than just a market—we’re a family-run brand with deep community roots, a passion for great food, and a team that truly loves what they do. We believe in bringing people together through incredible flavors and experiences, making Palmer’s Market & Catering a go-to destination in Fairfield County.

Here, your ideas matter. Your creativity will shape how we engage with customers, and your work will have a real, visible impact on the business. PLUS, you'll be part of a culture that values innovation, collaboration, and a little bit of fun along the way!

If you’re looking for a place to grow, take ownership, and be part of something exciting—this—is—it.