What are the responsibilities and job description for the Sales Enablement Director position at Palmetto Technology Group (PTG)?
Who We Are
COURSER is a partnership platform that helps technology service companies identify and take the next step in growth. Our organization has a strong company culture built on our values of Teamwork, Service, Growth-Minded, Trust, and Innovative. Our team dedicates their time working together to provide phenomenal experience for our customers. Be ready to join a fast-paced, ever-evolving IT company that is bringing on new customers and team members to continue strong growth into the future.
Director, Sales Enablement
The Sales Enablement Director is responsible for leading the development, implementation, and continuous improvement of sales enablement strategies that drive sales productivity and performance. This role involves creating effective tools, resources, training programs, and processes that empower the sales team to exceed revenue goals and deliver exceptional customer experiences.
Key Responsibilities:
At COURSER we prioritize our employees’ personal and professional development, offering best in class training, mentorship, and opportunities for growth through our self-promotion paths. We encourage innovation and challenging the status quo. With teams across the country, we have a wealth of knowledge and a team that is eager to share and grow together.
Benefit Highlights
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COURSER is a partnership platform that helps technology service companies identify and take the next step in growth. Our organization has a strong company culture built on our values of Teamwork, Service, Growth-Minded, Trust, and Innovative. Our team dedicates their time working together to provide phenomenal experience for our customers. Be ready to join a fast-paced, ever-evolving IT company that is bringing on new customers and team members to continue strong growth into the future.
Director, Sales Enablement
The Sales Enablement Director is responsible for leading the development, implementation, and continuous improvement of sales enablement strategies that drive sales productivity and performance. This role involves creating effective tools, resources, training programs, and processes that empower the sales team to exceed revenue goals and deliver exceptional customer experiences.
Key Responsibilities:
- Design and execute a comprehensive sales enablement strategy aligned with business goals
- Collaborate with sales leadership, marketing, and product teams to understand objectives and align enablement efforts
- Create and manage sales enablement content, including playbooks, presentations, case studies, and competitive analyses
- Ensure content is accessible, up-to-date, and tailored to sales team needs
- Develop and lead onboarding programs for new sales hires to accelerate their ramp-up time
- Provide ongoing training to improve sales team knowledge of products, services, and market trends
- Evaluate, implement, and optimize sales tools (e.g., CRM systems, sales intelligence tools) to support the sales process
- Train sales teams on using tools effectively
- Establish KPIs to measure the success of sales enablement initiatives
- Analyze data to identify gaps in sales performance and recommend improvements
- Act as a liaison between sales, marketing, and product teams to ensure alignment
- Gather feedback from sales teams to refine strategies and address challenges
- Bachelor’s degree in business, marketing, or a related field; MBA preferred
- 7 years of experience in sales, sales enablement, or related roles, with at least 3 years in a leadership position
- Proven track record of designing and implementing successful sales enablement strategies
- Strong understanding of sales methodologies and processes
- Proficiency in CRM platforms (e.g., Salesforce) and sales enablement tools (e.g., Highspot, Gong, or similar)
- Excellent communication, leadership, and project management skills
- Ability to analyze data, identify trends, and make data-driven decisions
- Experience working in MSP industry
At COURSER we prioritize our employees’ personal and professional development, offering best in class training, mentorship, and opportunities for growth through our self-promotion paths. We encourage innovation and challenging the status quo. With teams across the country, we have a wealth of knowledge and a team that is eager to share and grow together.
Benefit Highlights
- Competitive benefits package, including medical, dental, vision, and life insurance
- 401k match
- Unlimited Approved PTO after one year (2 weeks your first year)
- 10 Holidays including your Birthday and a Floating Holiday!
- Gym reimbursement
- Amazon Prime reimbursement
- 40 Hours for Volunteer Time
- Paid Maternity and Paternity leave
- Paid certifications
- Learning and development programs
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