Job Description
Job Description
The Product Manager is responsible for overseeing the development, launch, and lifecycle management of consumer-facing products in a manufacturing environment , with a strong emphasis on sales growth and revenue generation . This role bridges product development, sales, and marketing to ensure products are market-ready, competitive, and aligned with business goals. The Product Manager will work closely with sales teams, distributors, and key accounts to drive market penetration, optimize pricing strategies, and develop sales-focused product initiatives.
Key Responsibilities : Product Strategy, Sales & Market Growth
- Develop and execute a product strategy that aligns with sales objectives, revenue targets, and customer demand .
- Identify high-growth market segments, customer preferences, and competitive opportunities through market research and direct customer engagement.
- Collaborate with sales teams and distributors to create tailored product offerings and promotional strategies.
- Develop pricing strategies that balance profitability with market competitiveness.
- Support sales in customer meetings, trade shows, and presentations to ensure product messaging is clear and compelling.
Product Development & Lifecycle Management
Work with engineering, R&D, and manufacturing teams to develop consumer-driven products that meet market needs.Ensure that products are designed with sales, distribution, and retail positioning in mind.Oversee product testing, quality control, and compliance with customer and regulatory requirements .Analyze sales performance data , customer feedback, and market trends to refine and optimize products over their lifecycle.Sales Enablement & Customer Engagement
Provide sales training and product knowledge sessions to equip sales teams with competitive insights and selling points.Develop and manage sales tools, presentations, and marketing collateral to support sales efforts.Collaborate with marketing to execute sales-driven campaigns, promotions, and advertising strategies .Engage directly with key customers, retailers, and distributors to understand their needs and drive product adoption.Cross-Functional Collaboration & Execution
Partner with operations and supply chain to ensure efficient product availability, inventory management, and distribution.Work closely with marketing teams to create compelling product messaging, branding, and digital strategies that drive sales.Support customer service and inside sales teams to handle product-related inquiries, complaints, and feedback loops.Performance Analysis & Reporting
Analyze key sales and product performance metrics , including revenue, profit margins, conversion rates, and market share.Use data-driven insights to forecast demand, identify new sales opportunities, and improve product offerings .Present performance reports and strategic recommendations to leadership to support decision-making.Qualifications & Skills :
Education : Bachelor’s degree in Business, Marketing, Engineering, or a related field. MBA is a plus.Experience : 5 years in product management, sales, or business development in a B2C manufacturing environment.Proven track record in sales, account management, or business development , with experience in driving revenue growth.Strong knowledge of B2C market dynamics, consumer buying behaviors, and competitive strategies .Ability to work closely with sales teams, distributors, and key accounts to align product strategies with revenue goals.Experience in pricing strategies, sales forecasting, and contract negotiations .Strong analytical and decision-making skills with experience in market research, financial modeling, and data analysis .Excellent communication, presentation, and relationship-building skills.Familiarity with ERP systems, CRM tools (e.g., Salesforce), and e-commerce platforms .Preferred Qualifications :
Experience launching products through retail, e-commerce, and direct-to-consumer (DTC) channels .Background in strategic sales planning, distributor management, and customer relationship management .Certification in Lean, Six Sigma, or Agile Product Management is a plus.Work Environment :
Based in a manufacturing facility with frequent engagement with sales teams, customers, and distributors .Travel required for customer visits, trade shows, and sales meetings (10-30%).
