Marketing Manager( SMB segment)

Duties:

• As an experienced Marketing Manager for the SMB segment in North America, you will execute upon a demand generation plan and take primary responsiblity for the relationships with sales to ensure they meet and exceed pipeline goals.
• This role requires strategy, execution and cross-functional collaboration to create meaningful impact for the segment.
• You possess a deep understanding of marketing metrics, so that you can analyse the business and effectively relay pipeline progression to the sales team.
• Your responsibilities will include engaging in critical discussions with leaders and holding frequent meetings with sales teams to represent all marketing initiatives impacting the SMB organization.
• You will:
• Design and execute programmatic marketing campaigns, owning the delivery of a comprehensive marketing strategy for the SMB segment in North America, aimed at exceeding pipeline and revenue goals.

• Leverage data and insights to identify gaps and opportunities, define target audiences, and report on impact.
• Conduct post-campaign analysis to evaluate effectiveness and inform future strategies.
• Build strategic relationships with sales teams, collaborating closely with sales leaders to identify gaps and opportunities for both new business and current customer initiatives.
• Partner with NA SMB sales leadership, SDRs, BDRs, and other marketing teams to align efforts and ensure transparency.
• Communicate programs and updates to the broader SMB team, ensuring alignment with regional and global strategies.
• Collaborate with vendors and external partners to execute high-quality marketing programs.
• Oversee the marketing budget, ensuring efficient allocation of resources and maximized ROI.

Skills

• Extensive experience in implementing marketing programs.
• A passion for metrics: you live for the data and use it to guide your programs and spending decisions.
• Expertise in lead generation tactics, from digital egagement to in-person events.
• Exceptional program management and communication skills, with a proven track record of working across sales, marketing, and analytics teams.
• Education:
• 10 years of demand generation experience.
• Bachelor's Degree in communications, marketing, public relations, business, or a technology field.

Job Type: Contract

Pay: $70.00 - $72.00 per hour

Benefits:

• Dental insurance
• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: In person

Salary : $70 - $72