Federal Marketing Manager

The Federal Marketing Manager is responsible for developing and executing marketing plans for the Federal Government Sector (Defense & Civilian). This includes market research, brand/product management, advertising/sales promotion, tradeshow messaging, and content development.

The role requires experience in marketing solutions-based products and a willingness to try new marketing tactics to achieve business goals that resonate with the federal buyer.

At Panasonic Connect, we connect the power of people and technology to change work, advance society and help connect to tomorrow.   Empathy, results, relentlessness and teamwork are the foundations of the Panasonic Connect Culture.  Our mission is to elevate the employee experience by empowering individuals to use their voice and have a positive impact on our business. 

Watch this video to learn about Panasonic Connect and see how we connect talent to opportunity.  Come join our journey! 

What You'll Get To Do:

• Develop and execute marketing plans to support the Government Sector Mobility business. Vertical Marketing lead for Mobility Government Sector business results.  Coordinate with Government Sector sales (Federal Vertical and Channel Marketing Manager (Systems Integrators) teams on sales objectives and focus areas, marketing strategies to drive results and improve ROI of all marketing plans
• Develop and execute messaging of Mobility solutions strategy for the Federal Government Sector Vertical identifying new ways to approach the market and expand existing contacts and engagements in this industry. Including understanding of Federal contracts, bids and proposals.
• Coordinate Government Sector tradeshow and event activities to include various key advisory council groups (Major Defense and Civilian shows).  Work with sales and events teams to present Panasonic messages that support the overall vertical strategy.
• Oversee and evaluate market insights based on voice of customer and voice of sales and adjust the marketing strategy to meet changing market and competitive conditions.
• Monitor competitive products and marketing activities.
• Direct marketing surveys on current and new product concepts and provide feedback for future product development.
• Guide preparation of marketing activity reports and present to executive management.
• Collaborate with the sales team to develop targeted industry specific messages.
• Manage the Government Sector marketing operating budget that supports all marketing operating expenses related to marketing plan development including agency retainers, trade shows and events, sales promotions, creative ad development and execution.
• Coordinate and interface with primary agencies and digital team to ensure strong and appropriate Panasonic Connect branding and take advantage of co-op cost efficiencies.  Includes communication of Mobility marketing vision, goals, and objectives in a large corporate environment as it relates to the Government Sector.

What You'll Bring:

Education & Experience: 

• Bachelor’s degree in Marketing, Business or related field required, MBA preferred.
• 5 years integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis).
• Former Federal Government employee (Civ Agency) or Department of Defense (DoD) service member preferred.
• Government Marketing Management experience.
• Thorough knowledge of marketing concepts and best practices.
• Knowledge of Government Contracts, Bids, and Proposals is a plus.

Problem Solving:

• B2G Market Understanding:  Has proven ability to understand business needs, unearth new insights, and translate into successful market awareness and customer demand.
• Creative thinking ability to work through situations using out of the box thinking to solve problems.
• Strategic Leadership: Driven to envision a bigger, better future; establishes a clear vision and effectively enrolls, empowers, and influences team members to achieve results.
• Detail-oriented with the ability to analyze and interpret data and continually evolve strategies based on key learning.
• Ability to utilize Program Management tracking, reporting, and management processes.

Communications:

• Effective and professional speaker: Demonstrated ability to deliver compelling presentations and speeches at large venues, partner events, and tradeshows.
• Team collaboration: Proven ability to work effectively within a diverse, cross-functional team to achieve business objectives and goals.
• Matrix organization effectiveness: Demonstrated success in organizing and working efficiently within a complex matrix organization.
• Leadership and independence: Strong leadership skills with the ability to work independently and communicate effectively with all levels of an organization.
• Prioritization and organizational skills: Excellent prioritization and organizational skills, with the ability to make decisions and resolve issues under pressure.
• Proficiency in Microsoft Office: Proficient in Microsoft Word, Excel, PowerPoint, and Outlook.
• Communication skills: Effective written and spoken English communication skills with all levels of an organization.
• Government content writing: Experience in writing compelling content that addresses the government buyer.

Other:

• Remote and or Hybrid
• 30%  travel

What We Offer:    

• High Performance Culture
• A focus on Diversity, Equity and Inclusion
• Teamwork and Collaboration
• Rewards and Recognition
• Learning & Development Opportunities Across Multiple Business Units
• Competitive compensation packages
• Hybrid work model
• Comprehensive benefits
• Paid Parental Care Leave
• Educational Assistance
• Volunteer time off
• Total Well Being Program
• Employee Referral Program

Panasonic is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity, sex, sexual orientation, national origin, disability status, protected veteran status, and any other characteristic protected by law or company policy. All qualified individuals are required to perform the essential functions of the job with or without reasonable accommodation. Pre-employment drug testing is required for safety sensitive positions or as may otherwise be required by contract or law. Due to the high volume of responses, we will only be able to respond to candidates of interest. All candidates must have valid authorization to work in the U.S. Thank you for your interest in Panasonic Corporation of North America.   

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The salary range below is just one component of Panasonic Connect's total package. Actual compensation varies depending on the individual’s knowledge, skills, and experience. This role may be eligible for discretionary bonuses and incentives.

Salary : $110,000 - $135,000