What are the responsibilities and job description for the Public Relations Account Executive position at PANBlast, a division of PAN (formerly, BLASTmedia)?
PANBlast (formerly BLASTmedia, now a division of PAN) is a specialized PR firm serving B2B software clients nationwide. As a PANBlast team member, you’ll join a group of smart, driven PR professionals. Our culture, centered on our core values of Hustle Hard, Enjoy Life and Seek Growth, fosters an environment where people want to do their best, learn from each other and celebrate successes together. Taking initiative and striving to better ourselves personally and professionally is important.
As an Account Executive (AE) at PANBlast, you will serve as a key client contact, a media relations specialist and a results generator on accounts while staying on the leading edge of new tactics, strategies and the evolving media landscape. AEs forge media relationships, drive national, trade and local coverage and interest across the team’s B2B SaaS clients, and support clients and teammates with strategy.
Job Location : Remote (Central or Eastern schedule required) or Hybrid in Indianapolis
WHAT YOU’LL GET TO DO
- Execute media relations, including proactive pitching, proactive pitch creation, byline abstract creation, reactive pitch creation, daily media monitoring for reactive opportunities and client coverage, media database daily upkeep (i.e., changes in contacts, beats, contact information, outreach notes for your owned contacts)
- Support in quarterly and campaign planning efforts – support the creation of campaigns
- Support in content development by developing press releases, LinkedIn copy and bylines, as needed
- Support in execution of speaking and awards programs including developing PANBlast-owned abstracts / submissions and supporting in the development of award / speaking-related press releases
- Support in metrics reporting including mentoring and assisting the Assistant Account Executive in the development of quarterly reports
- Develop and showcase an understanding of the client including products and services, competition, marketplace and business model; ensure all client and media-facing materials are accurate, comprehensive and aligned with company messaging / positioning (media relations, awards / speaking, content development)
- Become a daily resource to the client and demonstrate superior client service by providing insights, updates and strategic recommendations, both proactively and reactively; anticipating client questions and proactively offering answers, tapping the team for guidance; strongly interacting during client in-person meetings, weekly calls and via email by offering smart counsel and proactive ideas; anticipating and meeting internal and external deadlines to ensure deliverables are met on time; only passing “client-ready” work to the Snr / Account Supervisor, Director or VP for review (i.e., proofed for spelling and grammatical errors, reflective of client positioning / messaging, aligned with client goals / audiences); flagging challenges / barriers to your success proactively to the Snr / Account Supervisor or Director
WHAT YOU’LL NEED
WHAT WILL MAKE YOU STAND OUT
WHAT WE HAVE TO OFFER
WHAT WE’VE BEEN UP TO
