What are the responsibilities and job description for the Digital Marketing Coordinator position at Pancheros Mexican Grill?
JOB TITLE: Digital Marketing Coordinator
STATUS: Full-Time (Salary Benefits)
BASED AT: Pancheros Mexican Grill Support Center — Coralville, IA
REPORTS TO: Director of Digital Marketing
About Pancheros
Pancheros is one of the original fast-casual burrito chains. Started in Iowa City, the brand has now grown to over 70 restaurants in 13 states and continues to grow. We’re known best for our fresh-pressed tortillas and creating the perfect bite by mixing all ingredients together with a tool that we affectionately call, “Bob.” But enough about us, we want to hear about you.
Position Overview
We are seeking an organized, motivated, detail-oriented, creative, and technology-proficient individual to join our team as a Digital Marketing Coordinator. In this role, you will lead our organic social media strategy, coordinate advertising creative, and manage our website and digital platforms. This position is suitable for someone with 1-3 years of digital marketing experience.
Key Responsibilities
Social Media:
- Manage the strategy across our organic platforms including Facebook, Instagram, X, TikTok, and Snapchat. This person will be in charge of posting, maintaining, engaging with fans, and addressing comments on our social media accounts.
Website Maintenance:
- Update website content, including text, images, and multimedia, ensuring all information is accurate and current.
Brand Influencer Partnerships:
- Assist in coordinating co-branded collaborations for social media campaigns as well as help manage influencer and celebrity partnerships.
Content Management:
- Provide content calendars for email marketing campaigns, SMS, and in-app content. Organize and manage all creative assets, including photos and videos.
Creative Production Management:
- Manage advertising campaign assets alongside our creative agency. Ability to write copy or build creative as needed.
Email Marketing:
- Assist with drafting and designing email marketing campaigns in Punchh.
Search Engine Optimization (SEO):
- Optimize web pages for SEO, including meta descriptions, alt tags, and keyword placement via BrightEdge.
Analytics Tracking:
- Assist with implementing and monitoring website performance using Google Analytics 4 and social media analytics using SOCi.
Vendor Management:
- Assist the Marketing Directors with external marketing vendors such as print, swag, in-restaurant music, media agency, PR agency, and creative partners.
Collaboration:
- Work with the marketing team to implement new multi-media campaigns.
Research:
- Stay up-to-date with social media and digital marketing trends and best practices.
Qualifications
- Strong organizational skills and technological proficiency are critical.
- Ability to create tracking documents and establish protocols for digital marketing needs.
- Strong problem-solving skills, attention to detail, and the ability to think creatively while meeting deadlines are essential.
- Familiarity with Adobe Illustrator, Adobe Photoshop, and Canva.
- Familiarity with SOCi, WordPress, Punchh, and Attentive are a plus.
- Proficient in G-Suite (Google Drive, Docs, Sheets Slides, etc.).
- Familiarity in SEO techniques and best practices with an open-minded approach to rapidly changing technologies.
- Ability to interpret basic website performance metrics and suggest improvements, experience with Google Analytics 4 is a plus.
- Willingness to learn, grow, and take on new challenges.
- Self-motivated and able to work both independently and collaboratively in a fast-paced environment.
What You’ll Get
THE PERKS:
- Competitive salary and PTO package
- Health, dental, and vision benefits
- 401k with company match
- Comprehensive training
- A supportive team that values creativity, problem-solving, and making an impact
- A lot of delicious burritos
Physical Requirements:
- Prolonged periods of sitting at a desk and working on a computer
- Must be able to lift up to15 pounds at times
- Some travel may be required on evenings and weekends
***This position will report to the Director of Digital Marketing. This is an in-person position in Coralville, Iowa.***
