What are the responsibilities and job description for the PHYSICIAN LIAISON position at Panorama Eye Care?
Who We Are :
At Panorama Eyecare, we are not just a team; we are a community of dedicated professionals united in our quest to provide the best eyecare anywhere. Our unflinching commitment to excellence and our core values are what make us an Employer of Choice. Join us in shaping the future of eyecare as we thrive together!
The Position :
The Provider Marketing Specialist plays a pivotal role in strengthening Panorama Eyecare's (PEC) relationships with referring healthcare providers, with a strategic focus on growing the surgery pipeline. This position is responsible for developing and nurturing referral networks, coordinating continuing education (CE) events, and fostering collaboration between PEC and its professional partners. By building trust and facilitating effective communication, the Provider Marketing Specialist ensures sustainable growth in patient referrals and enhances PEC's reputation in the healthcare community; this role is ultimately responsible for managing approximately $2-4M in annual revenue.
Responsibilities :
- Collaborate with leadership to identify and implement strategies for increasing referrals and expanding the patient pipeline.
- Address concerns or challenges expressed by referring providers to ensure a positive partnership experience.
- Develop tailored outreach initiatives to strengthen relationships with high-potential referral sources.
- Regularly analyze referral trends to identify opportunities for growth and improvement.
- Plan, coordinate, and execute PEC-hosted CE events for optometrists and other healthcare professionals to enhance professional education and foster stronger connections.
- Manage event logistics, including venue selection, speaker coordination, material preparation, and attendee registration.
- Promote CE events through targeted marketing efforts to ensure maximum participation and engagement.
- Collect and analyze feedback from events to continually improve the attendee experience and relevance of educational content.
- Partner with internal clinical and administrative teams to align referral efforts with PEC's goals and priorities.
- Coordinate meetings and communications for new provider introductions and clinic updates.
- Serve as a liaison between referral partners and PEC teams to address concerns, resolve issues, and improve the referral experience.
- Track and report on referral activities, event outcomes, and relationship-building efforts, providing actionable insights and KPIs to leadership.
- Maintain detailed records of provider interactions, referral trends, and event participation to support strategic planning.
- Assist in creating and implementing processes to enhance the efficiency of referral management and relationship-building activities.
Requirements
Who You Are
Performance / Skills Requirements :
Relationship Management : Demonstrated ability to build and maintain strong, positive relationships with healthcare providers and referral sources, fostering long-term partnerships.
Strategic Networking : Proactive in identifying and leveraging opportunities to expand referral networks and increase patient volume, with a strong focus on growing the surgery pipeline.
Communication Excellence : Strong verbal and written communication skills, with the ability to effectively engage and influence diverse audiences, including healthcare professionals and internal teams.
Project Management : Strong organizational skills, with the ability to manage multiple tasks and deadlines simultaneously, ensuring successful execution of events and referral activities.
Problem Solving : Ability to address challenges and concerns from referral partners and internal teams, developing effective solutions that enhance relationships and drive results.
Event Coordination : Experience in planning and executing successful professional events, managing logistics, and ensuring participant engagement.
Data-Driven : Ability to track, analyze, and report on key performance metrics related to referrals and events, utilizing insights to inform decision-making and optimize strategies.
Adaptability : Flexible and responsive to the dynamic needs of the healthcare industry and internal stakeholders, with a focus on continuous improvement and achieving organizational goals.
Healthcare Knowledge : Familiarity with optometry, ophthalmology, or surgical care is preferred to better understand the needs of providers and the services offered.
Education / Certifications / Experience :
Additional Job Details :
The Perks :
Join Our Team!
Embark on a rewarding journey with Panorama Eyecare and become part of a team that embodies the values of Partnership, Engagement, Excellence, and Stewardship. As an Eyecare Professional, you will not only provide exceptional patient care but also shape the future of our practices. Together, we are transforming the eyecare landscape. Click apply now and let your passion for excellence and patient well-being shine!
EEOC :
Panorama Eyecare is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any characteristic protected by law.
Salary : $2 - $4
