What are the responsibilities and job description for the Sr. Media Buyer Job at Papaper in Henderson position at Papaper?
Content Summary : Sr. Media Buyer at Henderson, for Papaper
Role Overview :
The Sr. Media Buyer will be responsible for developing and executing strategic initiatives to attract new customers and drive revenue growth. This position requires a strong background in customer acquisition strategies, digital marketing, and data analysis. The ideal candidate will have a proven track record of scaling customer acquisition efforts, building effective marketing funnels, and working closely with cross-functional teams to optimize customer lifecycle management.
Job Duties :
- Media Planning & Strategy : Identifying the best platforms for the campaign's target audience (e.g., social media, search engines, television, etc.) and working closely with media planners to determine which media channels will be the most effective.
- Negotiating with Media Outlets : Working directly with media vendors (such as ad networks, TV stations, websites, or publications) to buy ad space or airtime at the best possible rates.
- Budget Allocation : Ensuring the campaign budget is allocated effectively across media outlets, optimizing for cost-efficiency while maintaining reach and engagement.
- Ad Placement : Managing where, when, and how the ads will run on the selected platforms, ensuring they reach the right audience at the right time.
- Campaign Execution : Overseeing the setup, launch, and ongoing management of media buys throughout the duration of the campaign.
- Optimization & Reporting : Continuously tracking campaign performance, adjusting media buys based on real-time data, and reporting results to stakeholders to ensure the campaign's objectives are met.
Qualifications :
Why Join Us?
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