What are the responsibilities and job description for the Marketing Liaison position at Pappas OPT Physical and Hand Therapy?
Overview
Pappas OPT, a member of the Confluent Health family of physical therapy and occupational therapy companies, is looking for a FULL-TIME Marketing-Physician Liaison to join our team!
At Pappas OPT, you’ll find a vibrant culture because we want our employees to love coming to work and do what they love- helping our patients get back to their everyday lives. We provide you with a fun, family-like environment, support, career growth opportunities, and unmatched resources to do amazing work!
The role of the Marketing Liaison involves cultivating and nurturing strong customer relationships,with a primary focus on physicians and the community. Engagement with employers and payers may be required. Working closely with the Marketing Director and Clinic Directors, the Physician Liaison plays a critical role in implementing strategic marketing initiatives across the organization.
The Marketing Liaison will be the face of Proactive by directly visiting and interacting with physicians and other referral sources in order to develop and maintain strong relationships to establish and increase patient referrals!
- Full Time
- Assigned Territory: All Of RI clinics
- Annual Salary Position
- Mileage Reimbursement
Our Full-Time Employees Enjoy These Amazing Benefits:
- Medical, dental, vision, life insurance
- Flexible spending accounts for health and childcare expenses
- Generous Paid Time Off
- 401(k) with 4% employer match
- 10% discount off childcare tuition at KinderCare Learning Centers
- Financial assistance for catastrophic life events
- Employee Assistance Program
- And Much More!
Responsibilities
Physician Maketing and Relations:
- Develop and maintain relationships with targeted physicians and other clinical referral sources.
- Complete a minimum of eight (8) direct physician contacts per day/40 per week.
- Provide opportunities for physical therapists to interact with customers
- Communicate effectively with referring providers and their office staff.
- Participate in monthly marketing meetings.
- Maintain the strictest confidentiality; adhere to all HIPAA guidelines/regulations.
- Coordinate with various staff to ensure customer requests are handled appropriately andpromptly.
- Generate a consistent routing schedule to meet the needs of both internal and externalcustomers.
- Maintain ongoing physician referral information and relationship/sales activity in Salesforce.
- Perform other work-related duties as assigned
Community Engagement and Brand Awareness:
- Work closely with the Clinic Directors in planning and organizing community special events.
- Develop local community relationships through advertising, sponsorships, and partnerships.
- Coordinating collateral materials, ordering and keeping assigned clinics stocked with materials.
- Remain abreast of latest trends, technologies, and methodologies in marketing & healthcare.
- Assist in the preservation of the corporate identity
Planning and Training:
- Create/collaborate on a quarterly marketing plan outlining budget, collaterals, relationshipdevelopment, community image, and amazing service.
- Provide regular updates on company-wide marketing activity and track demographic data tosupport marketing initiatives.
- Provide marketing training for Clinic Directors and designated clinical staff.
- Maintain an updated database of referral sources in Salesforce.
Qualifications
Job Requirements
Education
-Bachelor's degree in business, marketing, or clinical with sales/marketing experience or similar degree
Experience-Two years of experience in medical/healthcare sales or similar role preferred
Travel Required for assigned Territory:
-Must have a personal vehicle to perform job duties.-Must possess a valid driver’s license.
Skills & KnowledgeAn individual should demonstrate the following competencies to perform the duties and responsibilities of this position successfully:
-Problem-solving: Use sound judgment to exercise problem analysis and resolution
-Planning and Organization: The capability to plan effective routing to meet customers’ needs and keep top-of-mind awareness.
-Communication/Presentation: Strong networking and interpersonal skills in relating and presenting to different audiences including Referral Sources, Providers, Partners, Staff Members, and Superiors.
-Strong customer support orientation for both internal and external customers.
-Must be self-motivated and driven to succeed individually and in a group setting.
-Excellent at relationship building and follow through. An outgoing personality and positive attitude is a must!
-Previous experience with healthcare sales and influencing primary care and specialty care communities are a plus.
-Excellent multi-tasker in a fast-paced event management environment.
-Up to date on current trends in physician relationships and referral development.
-Professional in appearance, interpersonal and communication skills, including writing, proofreading, and public speaking.
-Excellent organization skills and experience with activity and event planning
-Proven ability to collaborate with constituencies and manage tasks to meet deadlines.
-AmaZing! customer service, ethic, and high expectations for quality.
-Proficient in using the Web and the latest versions of Google Apps, Microsoft Word, Excel, and PowerPoint.
-Adaptable to perform other work-related duties as assigned.
