What are the responsibilities and job description for the Director of Marketing - Luby's Culinary Services position at Pappas Restaurants, Inc.?
Director of Marketing - Luby's Culinary Services
The Director of Marking individually drives market position and achievement of business outcomes for Luby’s Culinary Services. The Director of Marketing will drive results through individual and collective efforts with senior leadership team, clients, and field leadership.
We are a family-owned and operated company, which means our core values have been passed down from generation to generation. We're constantly focused on innovation, attention to detail, and quality in everything we do.
Your responsibilities as the Director of Marketing - Luby's Culinary Services will include:
- Executes and drives marketing strategies in the assigned area of responsibility.
- Develops and maintains key client relationships with a focus on partnering with clients on cross marketing efforts.
- Leads the audit program for marketing/client relationships in all verticals.
- Supports new account openings, including press releases, internal marketing, signage, décor, employee uniforms.
- Maintains awareness of the overall service portfolio and promote services and products when appropriate, ensuring peers and teams outside of core responsibility are aware of potential opportunities and needed action.
- Provides strategic insight within assigned area of responsibility related to future business initiatives, market drivers, and competitor activities for inclusion in business planning.
- Works with organizational teams, peers, and field level leadership on leveraging our brand into the location/system and co-branding opportunities.
- Attends industry events and conferences and provide feedback and information on market and creative trends.
- Identify opportunities for marketing campaigns within area of responsibility that will lead to increased sales.
- Works with organizational team on projects, proposals, RFP/RFI, and designs of all business collateral.
- Managers all aspects of social media for the LCS brand.
- Supports new openings in a project management role alongside operations and clinical teams.
To thrive as our Director of Marketing - Luby's Culinary Services, you must have:
- Positive, professional attitude.
- Bachelor’s degree in related field.
- Minimum 5 years of experience in the assigned area of responsibility or market sector.
- Travel will be 65% as this is a hands-on, site-based position, working with our partners and team.
- Ability to think quickly, analytically, strategically, and accurately.
- Strong leadership presence and the ability to quickly establish and build credibility in relationships, externally as well as internally.
- Knowledge of marketing strategies in the Food & Beverage industry.
- Excellent business judgement, including the ability to assess the reasonableness and likelihood of success of various business scenarios.
- Ability to demonstrate and develop expert client relationships.
- Strong written and verbal skills, including financial and technical acumen.
- Goal oriented.
- Ability to work with individuals and teams to achieve a positive organizational outcome.
Additional Info
This job posting contains some general information about what it is like to work at Pappas Restaurants and is not a complete job description. Pappas Team Members perform a number of different tasks every day, and this posting does not list all of the essential functions of the job.
Americans with Disabilities Act (ADA)
Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing undue hardship on the Company. Please contact teamresource (at) pappasrestaurants.com for assistance completing any forms or to participate in the application process.
Pappas Restaurants, Inc. is a Licensee of Luby’s Inc., under the trade name Luby’s Culinary Services. PAPPAS Restaurants is an Equal Opportunity Employer.