What are the responsibilities and job description for the Senior Product Marketing Manager position at Parachute Health?
In the U.S. alone, over 30 million patients per year are prescribed care via paper and fax. The ordering process is long, complicated, and yields an 83% error rate. Discharges are delayed, patients are stuck in care facilities, and often readmitted shortly thereafter if they do not receive the life-saving products they need.
The world is transitioning to digital ordering. At Parachute Health, we're leading the charge with a platform that is 10 times faster than the status quo. We connect with major hospitals, payors, and suppliers of life-saving products. Our vision of a "delightfully simple" digital ordering experience for clinicians pushes us forward to transforming the world of post-acute care.
Founded in New York City, Parachute Health is the leading post-acute software platform with a network of over 3,000 supplier locations and 370,000 clinicians across 60,000 healthcare facilities across all 50 states. We help millions of patients each year access medical equipment, supplies and services they need quickly and reliably.
About Parachute
Parachute Health is the industry leading ePrescribing Platform for durable medical equipment (DME) and supplies - think everything from state of the art glucose monitors to walkers. And we are changing industry and improving patient care by destroying the ever-present fax that is still used for many of these orders!
The ordering process is convoluted and fax-based, leading to high cost of care, clinician dissatisfaction and poor patient outcomes. While the drug industry adopted ePrescribing long ago, the transition to digital is only now underway for DME, and Parachute Health is leading this transition. At Parachute Health, it is our mission to make sure that every patient gets the medical equipment and supplies they need, when they need it. We achieve this by driving efficiency through digital connectivity into every aspect of the ordering process, making it delightfully simple.
Parachute Health is looking for a Senior Product Marketing Manager interested in the intersection of product development and the voice of our customers to help us expand the impact of ePrescribing for DME on the Parachute Platform for our healthcare professionals and medical equipment suppliers. The right candidate for this role will thrive collaborating with a wide range of Parachute Health teams, including Product, Design, Sales, Account Management, Implementation, and Operations.
About the Role
The Product Marketing Manager will play a key strategic role in bridging our product roadmaps with the voice of our myriad stakeholders leveraging the Parachute Platform, including healthcare providers, suppliers of home medical equipment, patients, and payors.
The ideal candidate will have the ability to both 'zoom out' and create succinct and effective messaging, while also 'zooming in' to understand important details of our products and customer workflows.
Here's what you will do :
- Product Packaging and Messaging
- Develop a deep understanding of our product functionality, integration capabilities, and how they address the needs of our target audience.
- Collaborate with implementation and support teams to gather insights on solution adoption, satisfaction levels, and support requirements, incorporating these insights into messaging and positioning strategies.
- Craft product positioning and messaging that resonates with key stakeholders, including decision makers and end users
- New Products and Features
- Collaborate with Product Managers and Product Design to define target products
- Support for product launches, from defining product positioning to tracking KPIs for success.
- Develop assets and collateral for product launches, ensuring alignment with overall messaging and positioning strategies.
- Commercial Enablement and Content
- Identify and spearhead the development of new tools and assets to support go-to-market teams.
- Partner with the rest of marketing team to create engaging content such as presentations, webinars, blog posts, data sheets, and whitepapers
- Work across marketing to ensure the Parachute Health narrative is consistently represented across all channels
- Market intelligence
- Conduct ongoing market research to understand industry trends and communicate market, customer, and user insights internally.
- Engage in buyer and user outreach to inform targeted go-to-market strategies.
- Thought leadership
- Continuously build a reservoir of comprehensive thought leadership insights that articulates our value, brings consistency to our client engagement, and sharpens our selling effectiveness to our target markets.
What We'll Expect From You
Benefits
Base Salary Band
100-165k
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We are proud to be an equal opportunity employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth related medical conditions and lactation), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances.
Salary : $100,000 - $165,000
