Region Manager, Southwest

Region Manager of Arizona/Colorado/New Mexico

Company Overview

Paradise Spirits America Inc. is a marketing services company focused on promoting El Tequileño tequila. This authentic tequila brand has been made the same way and in the same place for over 60 years, and we are now sharing it with the world. El Tequileño was founded in 1959 by legendary tequila pioneer Don Jorge Salles Cuervo. The distillery is located in the magical town of Tequila, Jalisco, the birthplace of the world-famous spirit that bears the same name. Even decades after its origin, the tradition of quality, integrity, and authenticity continues under the watchful eye of Jorge Salles Cuervo’s eldest grandson, who is carrying on the family legacy. Every drop is a celebration of passion and heritage.

Following acquisition of the brand and distillery in 2017, considerable investments have been made in production, marketing, and export of El Tequileño. El Tequileño has made significant increases in sales across Mexico and now in the USA, Canada, UK, Australia, and abroad. New hires will join an agile, enthusiastic, “get it done” team that is excited about the future!

Position Overview

The Region Manager Arizona, Colorado, and New Mexico plays a key leadership role in driving El Tequileño’s performance within these markets. This strategic position requires expertise in market dynamics, including state laws, regulations, and the retail and distributor landscape. The ideal candidate will excel at building and leading high-performing teams, fostering motivation, and effectively managing operations to achieve the company’s Annual Operating Plan (AOP) and objectives.

In partnership with distributors, the Region Manager will execute company programs and drive success across on-premise and off-premise channels, focusing on market share growth in key cities. The role demands a charismatic, customer-centric professional with exceptional relationship-building skills to serve as both a brand ambassador, and the primary point of contact for key accounts.

Location: Arizona                                                              

Reporting to: Managing Director.

Key Responsibilities:

Market Expertise:

• Stay abreast of the assigned state’s market dynamics, including legal requirements, market trends, and competitor activities.
• Develop a comprehensive understanding of the distribution network, retail and Class B environment, key customers across channels, and market opportunities.

Team Leadership:

• Lead, inspire, and manage a high-performing team to achieve sales and distribution goals.
• Foster a positive and collaborative work environment, promoting teamwork and professional development.

Strategic Planning:

• Develop and implement strategic plans to achieve the company’s AOP and objectives in the assigned state(s).
• Identify growth opportunities and formulate action plans to capitalize on market trends.

Execution Excellence:

• Ability to turn plans into results and drive execution of market-level activity through the distributor sales force across all channels.
• Drive accountability and follow-through by using sales management systems and data to manage the sales team daily.
• Establish and monitor key performance indicators (KPIs) to evaluate the success of sales initiatives.
• Regularly report on performance metrics to senior management.

Relationship Management:

• Cultivate strong relationships with key distributors, retailers, and stakeholders in the assigned market(s).
• Collaborate with internal teams to ensure seamless communication and alignment with corporate strategies.

Agency Management:

• Collaborate with agencies and third-party partners to enhance brand visibility, market presence, and promotional activities.
• Ensure agencies are aligned with the company’s objectives and provide them with the necessary support and resources.

Compliance and Regulations:

• Possess a thorough knowledge of the alcohol laws, regulations, and procedures relevant to the assigned state(s).
• Ensure all business activities comply with legal requirements and proactively address any compliance issues.

Financial Management:

• Manage budgetary responsibilities effectively, optimizing resources to achieve financial targets.
• Analyze sales data and market insights to make informed decisions and adjustments to strategies.

Requirements & Qualifications:

• 5-6 years of experience in the spirits industry, with a proven track record of successful leadership.
• In-depth knowledge of the Arizona, Colorado, or New Mexico spirits market, distribution channels, and regulatory landscape.
• Strong leadership and team management skills, with a focus on positive motivation and effective communication.
• Excellent interpersonal and relationship-building abilities.
• Strategic thinker with the ability to develop and execute plans to achieve business objectives.
• Analytical mindset with proficiency in using data to drive decisions.
• Familiarity with financial management and budgetary processes.

Salary Range: $100K , based on years of experience and industry knowledge of the consumer goods industry.

Why Paradise Spirits:

Paradise Spirits and its brand El Tequileño is one of the fastest-growing premium tequilas in the US, and it’s an exciting time to come onboard as our company keeps growing! We strive to be the best place our employees have ever worked and to produce the best tequila our customers have ever tasted. As a part of our team, you’ll be working with people who are down-to-earth, friendly, and passionate in a fast-paced, start-up environment.

Paradise Spirits Employee Highlights:

• Health Benefit Reimbursement
• Employee Bonus Structure
• Travel Reimbursement: .40 per driven mile
• Paid Time Off: Including Vacation and Holidays

Paradise Spirits is an Equal Employment Opportunity employer. We recruit, employ, train, compensate, and promote without regard to race, color, age, sex, ancestry, marital status, religion, national origin, disability, sexual orientation, veteran status, present or past history of mental disability, genetic information, or any other classification protected by state or federal law.