What are the responsibilities and job description for the Brand and Sales Marketing Manager position at Parafin Inc?
About Us :
At Parafin, we're on a mission to grow small businesses.
Small businesses are the backbone of our economy, but traditional banks often don't have their backs. We build tech that makes it simple for small small businesses to access the financial tools they need through the platforms they already sell on.
We partner with companies like DoorDash, Amazon, Worldpay, and Mindbody to offer fast and flexible funding, spend management, and savings tools to their small business users via a simple integration. Parafin takes on all the complexity of capital markets, underwriting, servicing, compliance, and customer service for our partners.
We're a tight-knit team of innovators hailing from Stripe, Square, Plaid, Coinbase, Robinhood, CERN, and more - all united by a passion for building tools that help small businesses succeed. Parafin is backed by prominent venture capitalists including GIC, Notable Capital, Redpoint Ventures, Ribbit Capital, and Thrive Capital. Parafin is a Series C company, and we have raised more than $194M in equity and $340M in debt facilities.
Join us in creating a future where every small business has the financial tools they need.
About The Position :
We're seeking a dynamic and experienced Brand and Sales Marketing Manager to join Parafin's growing team. This role will be pivotal in building brand recognition, driving lead generation, and ensuring that our marketing strategy supports both sales and product initiatives. The ideal candidate will have a blend of hands-on tactical expertise, strategic vision, and leadership potential to grow with the role.
Key Responsibilities
Brand Development and AwarenessElevate Parafin's visibility and reputation through digital brand-building strategies.Develop and execute campaigns to position Parafin as a leader in platform-based lending and financial products.Collaborate with industry analysts and research firms (e.g., Gartner, Forrester) to establish Parafin in their frameworks.Performance Marketing
Develop and implement performance marketing strategies, including website optimization, paid search, and digital lead conversion tracking.Establish robust analytics to measure and optimize the customer journey from website visit to sales funnel conversion.Event Marketing
Plan and execute conference and event strategies, both partner-specific and industry-wide.Ensure impactful representation at key events to attract prospects and strengthen partnerships.Platform and Product Marketing
Collaborate with sales teams to craft compelling messages for new platform launches.Create co-marketing assets and enable partners with the tools to market Parafin's solutions to their end users effectively.Drive scalable outreach to a larger cohort of partner platforms to expand Parafin's market reach.Content and Collateral Creation
Oversee the development of marketing collateral, such as one-pagers, case studies, and sales tools.Work with our designers to produce visually engaging materials.Cross-Functional Collaboration
Act as a bridge between marketing, sales, and product teams to align efforts.Manage external consultants to extend design and marketing capacity when needed.Qualifications :
8 years of experience in B2B marketing, with a focus on brand building and performance marketing.Proven success in executing digital marketing campaigns and driving measurable business outcomes.Strong ability to balance strategic thinking with hands-on execution.Excellent communication and collaboration skills, with experience influencing cross-functional stakeholders.Familiarity with marketing automation tools, CRM platforms, and performance analytics.Experience in event marketing and external partnerships is a plus.What We Offer
Salary Range : $180k to $220kEquity grantMedical, dental & vision insuranceUnlimited PTO & work from home flexibilityCommuter benefitsFree lunchesPaid parental leave401(k)Employee assistance program
If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please contact us.
Salary : $180,000 - $220,000
