Associate Brand Manager

SUMMARY
This position will be responsible for building strategies to win with consumers and retailers, alike, based on solid insights, superior products, and total proposition design that delights.  You will set the course for the cross-functional team, leading with a collaborative, inspiring vision and making data-based decisions along the journey.

KEY RESPONSIBILITES

• Assist and execute the development of comprehensive launch plan for all new products and line extensions, including customer presentations, 360-degree promotional plan and marketing support
• Work with sales to develop compelling customer programming, often participating in joint-business planning sessions.
• Assist in leading Cross functional innovation team to successfully navigate projects through the new product process and driving efficiency on all team related projects.
• Assist in the development and execution of consumer, trade promotion, packaging updates, and sales materials.
• Coordinate with the Digital Marketing Team to develop insight-driven content that increases consumer purchases on shelf and via Ecomm/ Omnichannel, web maintenance and brand marketing initiatives.
• Manage various priorities and projects across the portfolio in a timely and efficient manner.
• Actively participate and contribute during team brainstorms or meetings across various functions (innovation, marketing campaigns, etc).
• Conduct marketplace assessments: collect competitive product information, track and summarize competitive activity, consumer reviews, market share, and product specs/pricing/claims, etc. Leverage this data to help facilitate marketing decisions and opportunities.
• Assist in the execution of consumer research to learn and facilitate analysis.
• Coordinate sales analysis as needed; POS, Nielsen, and Profitero reports.
• Develop and maintain the product portfolio, managing products through their life cycle from new product launch to discontinuation.
• Represent the ‘voice of the consumer’ to the organization.
• Overall, balance the priorities and objectives across the portfolio and projects. 
• Work with marketing team on any urgent and pressing opportunities that come up.
• Their demonstration of a team player, can-do attitude that is willing to roll up their sleeves. 

DESIRED SKILLS: 

• Analytical Mindset: We value a leader who can analyze data from a variety of sources and draw actionable, impactful conclusions that set the strategy for in-market activation and new product development. We’re growing our business, quickly, and seek someone with a bias for optimism and a knack for problem solving.  
• Consumer-centricity: Everything we do is grounded in insight and human truth.  The ideal candidate is a student of the marketing function, the CPG industry, and the human condition.  They are passionate about delivering compelling and inspiring work.
• Collaboration & Communication: Our matrixed organization values teamwork, active listening, and trust.  This job requires someone who can build and maintain effective cross-functional relationships, often across multiple geographies & time zones.  Effective written and verbal communication is a must.
• Organization & Time Management: High-growth businesses move quickly.  This person will be balancing multiple priorities / projects in a fast-paced, entrepreneurial environment.  We need this person to maintain timelines and budgets, seeing the interdependencies of tasks and seeking help with roadblocks early.   
• Detail Orientation: A commitment to accuracy and quality remains central to the job. 

IDEAL CANDIDATE ATTRIBUTES:

• College Degree (BA/BS) required; graduate degree (MBA) a plus.
• Minimum of 2-4 years brand marketing experience.
• Familiar with leading new product innovation initiatives. (pipeline management, cross-functional collab)
• Computer proficiency on all MS Office applications, advanced PowerPoint and Excel skills.
• Experience working with Scan Data, Nielsen or IRI, is preferred. 

COMPENSATION/ SALARY
$75,000 to $85,000/ per year

BENEFITS PACKAGE

• 2 weeks paid vacation prorated from start date
• 8 sick/personal days
• 9 paid holidays
• 401k 3% Company Match and annual profit-sharing bonus (eligible for the first of the
• month following 90 days of employment)
• Comprehensive Medical, Dental, and Vision benefits (eligible for the first of the month
• following 30 days of employment)
• Free Life insurance and Short-Term Disability Insurance
• Referral Program with bonus

EMPLOYMENT LOCATION
Neptune City, New Jersey 07753

Salary : $75,000 - $85,000