Digital Marketing Manager

SUMMARY
This position will be responsible for building strategies to win with consumers and retailers, alike, based on solid insights, superior products, and total proposition design that delights.  You will set the course for the cross-functional team, leading with a collaborative, inspiring vision and making data-based decisions along the journey.

Note: This is a direct hire position, not a temp-to-hire.

KEY SKILLS

• Develop and execute compelling and profitable brand plans that meet or exceed sales, gross margin and EBIT targets. 
• Develop and maintain the product portfolio, managing products through their life cycle from new product launch to discontinuation.
• Lead Cross functional innovation team to successfully navigate projects through the stage gate process. Collaborate with cross-functional team, building relationships to drive efficiency.
• Provides leadership and development of comprehensive launch plan for all new products and line extensions, including customer presentations, 360-degree promotional plan and marketing support.
• Work with sales to develop compelling customer programming, often participating in joint-business planning sessions.
• Partner with internal creative and digital teams to develop insight-driven content that increases consumer purchases on shelf and via Ecomm/ Omnichannel.
• Represent the ‘voice of the consumer’ to the organization; be an expert with respect to the category and the competition.
• Facilitate marketing decisions and opportunities by staying abreast of category trends and insights by analyzing and reporting out on syndicated scan data, competitive landscape, market share, pricing action, and advertising. 
• Leverage data to problem solve and find the most optimal answer in each scenario.
• Develop Pricing Strategy for new and existing products to meet the category margin goals. 
• Overall, balance the priorities and objectives across the portfolio and projects. 
• Work with marketing team on any urgent and pressing opportunities that come up.
• Their demonstration of a team player, can-do attitude that is willing to roll up their sleeves. 

DESIRED REQUIREMENTS: 

• Analytical Mindset: 
• Consumer-centricity
• Collaboration & Communication
• This person will be balancing multiple priorities / projects in a fast-paced, entrepreneurial environment.  
• Detail Orientation
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Outstanding communication skills

IDEAL CANDIDATE ATTRIBUTES:

• College Degree (BA/BS) required; graduate degree (MBA) a plus.
• Minimum of 5-7 years brand marketing experience.
• Familiar with leading new product innovation initiatives. (pipeline management, cross-functional collab)
• Computer proficiency on all MS Office applications, advanced PowerPoint and Excel skills.

COMPENSATION/ SALARY
$60,000 to $65,000/ per year

BENEFITS PACKAGE

• 2 weeks paid vacation prorated from start date
• 8 sick/personal days
• 9 paid holidays
• 401k 3% Company Match and annual profit-sharing bonus (eligible for the first of the
• month following 90 days of employment)
• Comprehensive Medical, Dental, and Vision benefits (eligible for the first of the month
• following 30 days of employment)
• Free Life insurance and Short-Term Disability Insurance
• Referral Program with bonus

EMPLOYMENT LOCATION
Neptune City, New Jersey 07753

Salary : $60,000 - $65,000