What are the responsibilities and job description for the Retail Media Specialist Job at Paragon Staffing, LLC in Neptune position at Paragon Staffing, LLC?
SUMMARY
This position will be responsible for building strategies to win with consumers and retailers, alike, based on solid insights, superior products, and total proposition design that delights. You will set the course for the cross-functional team, leading with a collaborative, inspiring vision and making data-based decisions along the journey.
KEY RESPONSIBILITIES
- Support hands-on keyboard campaign setup, management, optimizations, and reporting.
- Develop and collaborate on keywords, targeting, and overall campaign strategy.
- Manage continuous improvement of campaign performance and track against a robust set of KPIs (ROAS, CPC, CTR, NTB, Sales, ROI, Share of Voice)
- Create actionable insights and recommendations in conjunction with the Retail Media Manager.
- Oversee campaign budget pacing and assist the Retail Media Manager in budget tracking.
- Collaborate with Digital Marketing and Creative to create impactful imagery and video content to use in ad campaigns.
- Collaborate with vendor and marketplace sales leads to align campaign coverage with inventory changes and promotions / key tentpole events.
- Work cross-functionally with Inventory Planning, Creative, Content, PIM Team, Sales, Brand Marketing, and Digicomm.
IDEAL CANDIDATE ATTRIBUTES :
BENEFITS PACKAGE & EMPLOYEE PROGRAMS :
COMPENSATION / SALARY
55,000 to $60,000 / per year
EMPLOYMENT LOCATION
Neptune City, New Jersey 07753
Salary : $55,000 - $60,000
