What are the responsibilities and job description for the Digital Content Strategist position at Paramount Pictures?
Join a dynamic team at Paramount Pictures, where you will oversee the daily output of Instagram content for ET's presence on the platform. This role requires leading editorial strategy, content creation, and audience engagement.
About the Role
This position involves overseeing the production of daily Instagram content, ensuring strong visual and editorial quality. You will maintain and evolve ET's social aesthetic, designing new templates for Instagram posts while optimizing for engagement.
Responsibilities
- Oversee the production of daily Instagram content, including feed posts, Reels, Stories, and carousels.
- Maintain and evolve ET's social aesthetic, ensuring consistency across all Instagram assets.
- Design and create new templates for Instagram posts, optimizing for engagement while maintaining a polished, professional look.
- Collaborate with video editors, producers, and newsroom reporters to create engaging content and break news on the platform.
- Track, analyze, and report on key performance metrics, using insights to inform strategy and optimize engagement.
Requirements
- 7 years experience in social media, with at least 2-3 years in a leadership role managing teams in a digital newsroom.
- Deep expertise in Instagram content strategy, platform best practices, and audience engagement tactics.
- Advanced proficiency in Photoshop, Premiere Pro, and other design tools to produce high-quality social-first visuals.
- Experience covering live events, awards shows, and breaking news in a digital newsroom setting.
