Social Media Manager

Summary

Parity is seeking a part-time Social Media Manager to lead the development and execution of our digital presence across social media platforms. The ideal candidate will have experience in social media strategy, content creation, and community engagement, with a passion for storytelling that amplifies our mission and impact. This role is perfect for a creative and strategic thinker who understands how to leverage digital platforms to foster community, increase brand awareness, and drive engagement. The role has an anticipated start date of May 2025, and applications will be accepted until the position is filled.

Reports To: Brand Strategy Manager

Works Closely With: Sales & Marketing Team

About Parity

Parity innovatively breathes new life into blocks of dilapidated rowhomes in West Baltimore by leveraging social capital. We create upfront demand for homeownership opportunities in neighborhoods experiencing hyper-vacancy by creating pathways for social collectives to purchase homes together block by block as a means of community-building and wealth-building. Parity removes systemic barriers to neighborhood revitalization by using innovative methods to acquire and renovate decades-abandoned properties and sells the homes at attainable price points, which unlocks the supply-demand quandary that keeps neighborhoods depressed.

Parity leads with racial equity, intersectionality, and Development without Displacement at the core of our work to ensure that those who have been historically disinvested of wealth and agency are able to direct the outcomes of and benefit from reinvestment into their communities. Parity was born from the notion that we can rebuild historically redlined communities through the redistribution of power and ownership. We see our impact as broader than just the homes we sell – we are shifting ideology and practice of how Black neighborhoods are valued. Watch our TED Talk to learn more about us. http://go.ted.com/breejones

Role Activities

As the Social Media Manager at Parity, you will be responsible for overseeing and executing our digital marketing efforts across social platforms. Your responsibilities will include:

• Developing and implementing a social media strategy that aligns with Parity’s mission and brand identity
• Managing and maintaining Parity’s social media accounts, including Instagram, Facebook, LinkedIn, Threads, TikTok and Parity’s Blog.
• Capturing, creating and curating engaging content, including graphics, videos, captions, and stories
• Monitoring and responding to comments, messages, and audience engagement in a timely and authentic manner
• Analyzing social media performance metrics and adjusting strategies for continuous growth and improvement
• Collaborating with the marketing team to create campaigns that promote events, initiatives, and partnerships
• Staying informed about social media trends, best practices, and emerging platforms to enhance engagement
• Supporting influencer and brand partnership outreach for social collaborations

Requirements

• Proven experience in social media management, digital marketing, or content creation
• Strong knowledge of social media platforms, trends, and analytics tools
• Excellent storytelling and copywriting skills with a creative approach to content development
• Ability to create and edit engaging visual content (graphics, videos, reels, etc.)
• Strong organizational skills and ability to manage multiple projects simultaneously
• Experience with social media scheduling and analytics tools (e.g., Hootsuite, Later, Sprout Social)
• Passion for community development, social impact, and racial equity
• Basic knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus
• Experience with paid social media advertising is a bonus

If you are a digital-savvy professional who loves to build online communities and amplify mission-driven work, we’d love to hear from you!