What are the responsibilities and job description for the Community Relations Director - Sales and Marketing, Senior Living position at Park Terrace by Cogir?

Job Description

People taking care of people, that's who we are and what we do at Cogir Senior Living!

What can you expect?

Cogir Senior Living is hiring an experienced, goal-driven, and customer-oriented Community Relations Director for our premier retirement community, Park Terrace by Cogir.

The Community Relations Director (Outreach Director) will manage all community outreach to maintain and exceed the community's established occupancy goals through strategic and long-term planning. This includes identifying and building relationships with appropriate professional and non-paid referral sources to generate qualified leads, conducting community tours, and driving revenue growth. You will collaborate with the regional sales team to develop and implement marketing strategies to achieve the community's occupancy goals. You will also support the Sales Director in conducting community tours and responding to daily inquiries from current tenants, families, and prospective residents.

What Cogir has to offer you?

Compensation includes a base salary of $70,000.00 / yr and a generous, accelerating commission structure!
An inclusive, positive work environment where everyone has a voice.
Heath, Dental, Vision, and Life insurance.
Paid Vacation, holidays, and sick leave.
401K with company match
Employee Assistance Program.
Generous Employee Referral Bonus Program.
Free meals at work and more!

What will you do as a Community Relations Director?

Develop and implement all sales and marketing strategies and tactics for the community, consistent with the company's objectives.

Design, implement, and facilitate the community's annual marketing plan with input and support from the Executive Director, corporate marketing, and operations teams.

Participate in and represent the community in outreach events, networking meetings, tradeshows, and other community functions.

Establish and nurture relationships with external non-paid referral sources.

Carefully manage marketing budget and provide input and accurate pricing information for ads, directories, social media advertising, event costs, association memberships, and all marketing and sales-related costs.

Develop and manage the lead base, responding to telephone inquiries remotely and in real-time when possible.

Maintain and / or improve community occupancy level and revenue production according to business and marketing plans.

Conduct walk-in and scheduled tours with prospective residents or interested parties.

Follow-up with all potential residents, referral sources, or interested parties.

Maintain the community's Customer Relationship Management software (Yardi) accurately and timely.

Maintain a high degree of resident satisfaction by establishing relationships between residents, department heads, and staff.

Understand the community's care regulations to ensure proper placement and education to prospects.

If you have these qualifications, we'd love to chat :

Education :

A High School diploma is required. A bachelor's degree in marketing, business, or a related field is preferred, or an equivalent combination of experience and education.

Experience, Competencies, and Skills :

At least 3-5 years of experience in relational sales, preferably in assisted living or healthcare settings.

A positive team player mentality and passion for serving seniors.

A proven track record in establishing referral partnerships and achieving and exceeding sales goals.

Ability to manage time effectively, high initiative, and good judgment.

Ability to work in a fast-paced environment and capacity to work evenings and / or weekends if needed.

Professional ethics with a positive attitude, exceptional verbal and written communication skills, and the ability to motivate others and work within a team environment.

Proficient in Microsoft Excel, Word, Outlook, and CRM software.

A valid driver's license.

About COGIR Management USA :

Cogir Senior Living, based in Scottsdale, Arizona, proudly oversees a network of over 90 senior living communities spanning 11 states nationwide. As a trusted leader in senior housing, we are dedicated to growth while maintaining our commitment to exceptional care for our residents and a supportive, growth-focused environment for our team members. At Cogir, our culture is rooted in the core values of human focus, creativity, and excellence, which inspire us to continuously improve and achieve excellence in all we do. Join us in our mission to enrich the lives of our residents while building a meaningful and fulfilling career!

Apply today and become part of the Cogir Family!

Job Posted by ApplicantPro

Salary : $70,000

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Community Relations Director - Sales and Marketing, Senior Living

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