Marketing Development Manager

Position Summary

The Market Development Manager directs and generates business opportunities for a division or across multiple divisions. The Market Development Manager is responsible for the assigned market segmentation, competitive and pricing analysis, new product development and commercialization efforts. Will have Global accountability. Overall responsibility for market & business development with high earnings and revenue accountability and complex products and system solutions. Develops teaming and partnering alliances with customers; works with business teams, other divisions, Groups, and current and potential customers to promote company technologies, products and services to meet customer needs, and to determine how the division’s capabilities can be leveraged into additional markets.

Responsibilities

• Works with Group and Division Marketing to develop strategic and tactical plans to obtain short and long-term objectives with market research and innovation.
• Conducts competitive research, evaluates sales performance, and formulates goals and milestones for specific products and systems. Applies thorough understanding of the division’s technical capabilities, operational capacity, and market information to influence future plans and strategies.
• Serves as the liaison and facilitator with customers and Group/Division/Country Marketing to resolve issues and assure customer satisfaction with regard to cost, product quality, delivery, and performance. Provides the customer with liaison support within and across divisions on existing and new programs. Stays in close contact with division technology and operations teams to enable rapid turnaround solutions.
• Develops and maintains relationships with customers to gain knowledge of future market and customer needs and further develop business opportunities.
• Identifies opportunities for business development by studying competitors’ products, benchmarking, problems, market intelligence, identifying trends.
• Maintains professional and technical knowledge by attending educational workshops, reviewing trade and technical publications, establishing professional networks, and/or participating in professional associations and attending industry trade shows and conferences.
• Establishes goals and objectives to carry out programs or functions by coordinating all efforts across the division. Recommends actions by analyzing and interpreting data and making complex comparative analyses.
• Serves as technical subject expert and resource. Shares specialized knowledge with others. Represents company on specific projects. Contributes to team effort by accomplishing related results as needed. Work assignments may include cross-functional or project team responsibilities (e.g. continuous improvement).
• Deliverables for the position include but are not limited to:
• Developing new and additional business which will include global growth.
• Customer and application development.
• Identification and launch of new and existing Innovative Products.
• Identification of new business, technologies and markets for the Division.
• Build business models to grow business globally for the Division.

Qualifications

• Bachelors degree (BA) in Marketing, Engineering, or related field. MBA desired. Required Agriculture Animal Science & Ventilation experience
• Minimum 10 years progressive experience in Field Sales and Market development
• Demonstrated ability to perform the essential functions of the job typically acquired through ten or more years of increasingly responsible.
• Comprehensive knowledge of principles, industry practices, company products, technology, regulations, service capabilities, and policies related to marketing and business development.
• Knowledge of program management and business processes and procedures, including technical and business proposal development.
• Knowledge of domestic and international customer budgeting and acquisition processes and procedures. Knowledge of government and industrial procurement regulations and practices.
• Knowledge of related US and international rules and regulations.
• Ability to work on most complex problems where analysis of situations or data requires an evaluation of intangible variables and/or incomplete data; understand problems from a broad, long-term perspective.
• Ability to use standard business applications software. Ability to effectively and persuasively present information to top management, customers. Ability to translate customer desires and projected requirements into business development strategies and develop solutions to customer problems.

Parker Hannifin

Parker Hannifin is a Fortune 250 global leader in motion and control technologies. For more than a century the company has been enabling engineering breakthroughs that lead to a better tomorrow. Learn more at www.parker.com or @parkerhannifin.

Equal Employment Opportunity

Parker is an Equal Opportunity and Affirmative Action Employer. Parker is committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job related reasons regardless of race, ethnicity, color, religion, sex, sexual orientation, age, national origin, disability, gender identity, genetic information, veteran status, or any other status protected by law. However, U.S. Citizenship, Permanent Residency or other appropriate status is required for certain positions, in accord with U.S. import & export regulations.

(“Minority / Female / Disability / Veteran / VEVRAA Federal Contractor”)

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