What are the responsibilities and job description for the Advertising & Marketing Manager position at Parkerskitchen?
Advertising & Marketing Manager
Oversees the implementation of advertising to promote business products and services as well as hiring and training department employees; executes online marketing initiatives by developing, implementing, and managing various digital marketing campaigns; enhances brand visibility, engages target audiences, conducts market research, drives conversations, and collaborates with cross-functional teams to promote overall online growth and media presence.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Responsibilities :
- Develop and execute comprehensive advertising strategies to achieve business objectives and growth targets.
- Lead the planning, execution, and optimization of digital marketing and / or multi-channel advertising campaigns including digital, TV, radio, and outdoor.
- Collaborate with cross-functional teams to ensure alignment of marketing initiatives with overall business goals.
- Act as a catalyst for digital optimization and loyalty.
- Oversee the creation of high-quality and engaging content across digital and traditional marketing platforms that resonate and drive action.
- Monitor, analyze, and report on the performance of digital ad campaigns using relevant analytics, tools, and adjust strategies accordingly.
- Stay updated on industry trends, emerging technologies, and best practices to continuously improve digital marketing efforts by conducting ongoing research and competitor analyses.
- Collaborate with category managers and senior leadership to ensure advertising efforts align with broader marketing and business strategies.
- Drive brand awareness and engagement through strategic marketing methods.
- Manage and optimize website content and user experience to drive traffic, engagement, and conversions.
- Develop and manage digital marketing campaigns, including pay-per-click (PPC) and display advertising.
- Define and detect key performance indicators (KPIs) to track improvement and growth.
- Lead SEO initiatives to improve organic search rankings and increase website visibility.
- Manage and nurture relationships with external agencies, partners, and vendors.
- Monitor and manage the company's online reputation and respond to customer feedback effectively.
- Stay up to date with data privacy regulations and ensure compliance in all digital marketing and advertising activities.
- Lead and mentor a team of advertising professionals including creative, copywriting, media planning, and digital marketing, fostering their growth and development.
- Travel as needed
Knowledge, Skills, and Abilities :
EDUCATION AND REQUIREMENTS
Preferred :
PHYSICAL REQUIREMENTS
Parker's Companies is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Parker's does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state, or local laws.