What are the responsibilities and job description for the Director, Marketing and Public Relations position at Parkland College?

Director, Marketing and Public Relations

This position is an on-campus, full-time, exempt 12-month administrative appointment with an annual salary of $82,817.66.

Application Close Date / Time : Monday, January 6, 2025 at 6PM CT

The Director of Marketing and Public Relations is responsible for managing the college’s brand / image, developing and implementing an integrated marketing and communications strategy, and serving as a media liaison for the college. The Director, under the supervision of the Vice-President for Strategic Partnerships and Workforce Innovation / Chief Communications Officer, is responsible for all aspects of marketing and communicating on behalf of Parkland College, including public relations, advertising, strategic communications, and strategic planning.

The Director of Marketing and Public Relations is an appointment based on a schedule established by the Vice-President for Strategic Partnerships and Workforce Innovation / Chief Communications Officer. Working hours may include evenings, holidays, or weekends depending on deadline requirements and special events. Work contacts include administrators, faculty, staff, community-based organizations, and the general public.

Applicants must submit :

An online employment application
Cover letter
Resume or CV
3-5 samples of work from past marketing campaigns, press releases, or other written materials that demonstrate experience in marketing and public relations.

Essential Job Functions :

Develop and manage college branding strategy and marketing plan.

Develop and execute a comprehensive marketing and communications strategy in collaboration with the Enrollment Management Team and other units within the college.

Direct promotion, advertising, marketing, public relations, and marketing-related materials (online and print) for all areas of the college.

Attend monthly Board of Trustees meetings; advise the administration and board on marketing goals and initiatives as needed.

Participate in the development and update of the college website.

Manage and monitor the department’s budget.

Supervise marketing, print shop, and mailroom staff.

Manage vendors / consultants on specific projects.

Serve on the Enrollment Management Team, Crisis Communication Team, Web Governance, and other college committees as needed.

Work closely with the president and vice presidents on all activities and events necessary to maintain a positive public image for the college.

Act as a media liaison for the college.

Other duties as assigned.

Minimum Requirements :

Bachelor’s degree in Marketing, Public Relations, Communications, or related field.

Two (2) years of supervisory / management experience.

Five (5) years of demonstrated success as a marketing and public relations professional.

Experience in strategic planning and research, outcomes assessment, and effective use of emerging / social media in public relations and marketing.

Must successfully pass a criminal background check with fingerprinting.

Excellent communication skills including listening effectively and responding accordingly, and experience speaking in front of small and large groups.

Ability to work independently in a fast-paced environment and meet deadlines.

Communication and consensus-building skills as well as the ability to develop working relationships with internal and external groups.

Valid driver’s license and insurability to drive for the college.

In an effort to comply with SURS return-to-work restrictions for employers (40 ILCS 5 / 15-139.5), candidates for employment at Parkland College must either not be a SURS annuitant or must be willing to suspend his / her SURS annuity upon employment. This applies to all SURS annuitants except those receiving their annuity under either the Self-Managed Plan (SMP) or by lump sum payment.

Robust benefits, including medical insurance with no monthly premiums, dental, life, disability, retirement plans, flexible spending, dependent care, EAP, work / life balance with generous paid time off, and tuition waiver. More information on the benefits package may be found online at our Benefits page.

Apply for this position using the Apply Now button at the top or bottom of this posting. Applications not submitted through https : / / www.parkland.edu / careers will not be considered.

Please monitor your email, including spam or junk mail folders, for future correspondence from Parkland College Human Resources.

Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants.

For further information on the application process, please contact Parkland College Human Resources at 217-351-2220.

Applicants with disabilities may request a reasonable accommodation under the Americans with Disabilities Act (2008) to complete the application and / or interview process. Requests may be submitted by contacting Human Resources at 217-351-2220 or by emailing hr@parkland.edu.

Equal Opportunity Employer

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Salary : $82,818

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