What are the responsibilities and job description for the Head of Marketing position at ParkpayUSA?
Location: Cincinnati or Columbus, OH (Hybrid/Remote within region considered)
Type: Full-Time
Start Date: April/May 2025
About UsWe’re an innovative startup transforming parking payment software with a proprietary, game-changing product. Supported by prominent regional investors and strategic partnerships, we’ve been building in stealth and are now poised to launch. We’re seeking a visionary leader to drive our marketing efforts and establish our brand.
The RoleAs Director of Marketing, you’ll spearhead our product marketing launch and help define our brand. Reporting to the CEO, you’ll craft and execute a dynamic campaign, leveraging investors, partners, and customers to amplify our message across social media, local news, and professional networks. This hands-on role suits a strategic thinker who excels in a fast-paced startup environment.
Responsibilities- Launch Strategy: Create and manage a marketing plan, coordinating announcements with investors, partners, and early customers.
- PR & Media: Draft press releases, pitch stories to regional media and business outlets, and secure coverage.
- Social Media: Drive a LinkedIn/social media-centric campaign, mobilizing stakeholders to maximize reach.
- Content Creation: Produce compelling assets—videos, graphics, newsletters—to highlight our product and impact.
- Stakeholder Management: Sync messaging and timing with partners for a unified rollout.
- Brand Development: Position us as an industry leader through broad community support.
- Performance Tracking: Monitor campaign metrics (e.g., impressions, leads) and sustain post-launch momentum.
- Experienced: Proven marketing background, ideally with startups, B2B firms, or agencies.
- Regionally Savvy: Knowledge of Ohio and Kentucky markets, with media and business ties preferred.
- Multi-Channel Expert: Strong skills in PR, social media (especially LinkedIn), and campaign management.
- Networked: Connections to chambers, economic groups, or municipal leaders is a plus.
- Experience launching tech or startup products.
- Ties to Ohio/Kentucky government or community organizations.
Send your resume and 1-2 examples of past marketing campaigns (links or attachments) to admin@parkpayusa.com. Applications reviewed on a rolling basis—apply today!
