What are the responsibilities and job description for the Marketing Automation Administrator (Remote) position at Parsec Automation Corp.?
Job Description
Job Description
About Parsec
Parsec Automation, LLC (Parsec) is a trailblazing creator and provider of manufacturing operations management software. Consistently recognized by organizations like Gartner and IDC , and a winner of numerous awards, including the Data Breakthrough Awards, American Business, and Best in Biz , Parsec exemplifies leadership in the dynamic, fast-paced manufacturing sector.
With major companies such as Johnson & Johnson, Merck, Toyota, Proctor & Gamble, Eli Lilly, Hershey, Siemens, and DuPont leveraging its innovative TrakSYS™ platform to tackle even the most complex manufacturing challenges, Parsec's solutions actively optimize efficiency, quality, and compliance at over 11,000 plants in more than 140 countries . Committed to customer success and driven by innovation, Parsec continues to fulfill its mission of making the management of manufacturing operations as simple as possible .
Parsec is backed by BVP Forge , a $780M fund in partnership with the $20B Bessemer platform , which has backed industry-defining businesses such as LinkedIn, MindBody, Procore, Shopify, and Toast.
Role Summary
As a Marketing Automation Administrator , you will support email marketing execution, campaign reporting, and audience management for the Demand Generation team. You will own email operations within Pardot , ensuring compliance, audience segmentation, A / B testing, and performance tracking. Additionally, you will oversee marketing analytics and reporting , including ownership of Corral , our newly implemented analytics tool. While prior experience with Corral is not required, strong critical and analytical thinking skills are essential to extract insights and optimize marketing performance.
This is a remote position open to candidates based in the United States.
Responsibilities
- Email Campaign Execution – Build and schedule email marketing campaigns, ensuring accuracy in audience segmentation and suppression lists.
- Compliance & Best Practices – Maintain CAN-SPAM, GDPR, and other regulatory compliance across email initiatives.
- A / B Testing & Optimization – Conduct subject line, CTA, and content tests to improve engagement rates.
- Campaign & Marketing Analytics Reporting – Own campaign reporting and analyze key performance metrics (open rates, CTRs, bounce rates, unsubscribe rates) to identify areas for optimization.
- Corral Tool Ownership – Manage and leverage Corral for marketing analytics and reporting (prior experience not required).
- Basic Salesforce & Pardot Administration – Manage Pardot email lists, basic lead routing, and campaign integration with Salesforce.
- Cross-Team Collaboration – Work with demand generation, creative, and sales teams to align email campaigns with larger marketing initiatives.
Minimum Qualifications
Skills
Ideal Candidate Traits
Benefits
Location
This role is 100% remote
Salary : $80,000 - $85,000
