Marketing and Business Development Specialist

Primary Focus:

• Personality-Driven Outreach:
• Actively engaging in door-to-door canvassing to introduce our landscaping services directly to potential clients and partners.
• Conducting cold calls to generate leads, demonstrating a charismatic and persuasive communication style.
• Managing email marketing campaigns, creating engaging content to keep our brand at the forefront of clients' minds.
• Client Reach and Engagement:
• Leveraging a personable approach to increase client interaction through various digital and traditional platforms.
• Utilizing social media to promote the business, connect with potential clients, and share success stories.
• Tracking engagement metrics to continually refine and personalize outreach strategies.
• Industry Networking:
• Identifying new builders, contractors, architects, or other potential business partners through proactive outreach, including personal visits, calls, and targeted emails.
• Building and maintaining relationships through a mix of in-person meetings, virtual interactions, and consistent follow-ups.
• Collaborating with industry contacts for mutual business growth, possibly through joint projects or referral systems.

Additional Responsibilities:

• Lead Generation: Employing a mix of digital and direct outreach methods to generate new business leads.
• Market Research: Staying informed about industry trends, competitor activities, and new local market opportunities to tailor outreach efforts.
• Content Creation: Developing compelling content for emails, social posts, and physical marketing materials that reflect our brand's personality and service quality.

Qualifications:

• Proven experience in marketing, with a focus on direct and digital outreach strategies including cold calling and door-to-door sales.
• Must possess an outgoing, personable nature with a willingness to go out in the field to meet people face-to-face.
• Knowledge of the landscaping industry or related fields is highly beneficial.
• Strong analytical skills for interpreting campaign data and adjusting strategies on the fly.
• Exceptional communication skills, both written for engaging emails and verbal for persuasive sales conversations.

Skills:

• Proficient with email marketing platforms like Mailchimp, Constant Contact, or similar services.
• Experience with social media marketing tools and analytics.
• SEO and content marketing knowledge to enhance online visibility.
• Customer relationship management (CRM) system experience for tracking interactions and follow-ups.

What We Offer:

• Competitive salary and performance-based bonuses.
• Health, dental, and vision insurance.
• Paid time off and holidays.
• A dynamic role with opportunities for professional growth and direct impact on business growth.
• A supportive work environment that values initiative, creativity, and personal interaction.

Please email elle@pateralandscaping.com with resume for consideration.

Job Type: Full-time

Pay: $45,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off

Schedule:

• 10 hour shift
• 8 hour shift
• Monday to Friday

Supplemental Pay:

• Bonus opportunities

Experience:

• Marketing: 2 years (Required)

License/Certification:

• Driver's License (Required)

Work Location: In person

Salary : $45,000 - $65,000