What are the responsibilities and job description for the Senior Product Marketing Manager position at PathAI?
Qualifications
The ideal candidate is someone who has product management and / or product marketing experience, and comfortable leaning into downstream execution in support of the sales team
Bachelor's degree in business administration, marketing, communications, or a related field with 5 years of experience in brand management or product marketing; or MBA with 2 years of experience in brand management or product marketing
Excellent written and verbal communication skills
Experience with presenting recommendations and strategies to senior-level management
Prior experience developing value proposition, brand / product positioning and messaging, and budget planning
Prior experience creating design content or guiding the creation of design content
Strong business acumen with experience in forecasting, analyzing sales data, analyzing competitor performance to understand business drivers and distractors
Ability to synthesize analyses into key findings, implications, and recommendations
Strong desire and demonstrated experience with cross-functional communication and internal stakeholder management
Experience working with and / or managing agencies (or internal creative teams) in integrated communications, including brief development, evaluation of creative, and copy development
Experience interpreting customer and market insights and developing a market research plan
Responsibilities
The Senior Product Marketing Manager will join the BioPharma Product Marketing team at PathAI and will be responsible for leading the marketing strategy for our algorithm products.
This person will drive their own strategy and contribute to building the Marketing function as they partner with cross-functional teams, develop customer and KOL relationships, and be a thought leader for our Business Development and Product Management teams.
Create launch plans for new product(s) or service(s) in partnership with Product and Business Development teams including target customer identification, key messages, go-to-market plan, and market growth pathways.
Track product performance in collaboration with the Product team, and deliver related scorecards and presentations to senior leadership.
Partner with Digital Marketing on channel selection, investment, and digital metrics reporting.
Lead creative agencies on creative and content development, from brief creation to project management, to output / deliverables.
Create PathAI's communication strategy for industry conferences and publications in partnership with Scientific Programs team.
Identify opportunities to achieve sales targets through marketing tactics.
Use market, user, and other customer data to draw insights for informed and effective business decisions.
Develop sales pitch collateral for the business development team to secure new business and / or maintain a pipeline of projects with existing customers.
Track and summarize key competitive activities, implications, and recommendations.
Design and execute marketing research or customer research projects to uncover unmet needs, whitespace, or new perceptions to inform marketing strategies and executions.
Contribute to the creation of the lead sheet and manage the annual marketing strategy.
Contribute to the setting of marketing objectives, strategies, and performance targets for the year.
Inform development of the annual marketing tactical calendar and budget related to focus areas (product / service).
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