What are the responsibilities and job description for the Product Marketing Manager position at PatientIQ?
The Product Marketing Manager will be a critical link between marketing, sales, product, and customer success teams. They will be a pivotal contributor to the PatientIQ brand and product messaging, helping to develop the voice of PatientIQ continually. The right candidate will be a highly professional, highly analytical, highly driven self-starter excited about B2B marketing, with a background in marketing, product management, communications, sales enablement, customer/account management, and content development.
Responsibilities
Responsibilities
- Work closely with the product team and cross-functionally on go-to-market strategy. Be responsible for downstream marketing elements, including the packaging and positioning of PatientIQ's solutions
- Lead product messaging and positioning and craft the overall story with product management that is both relevant, compelling, and differentiating in the market
- Collaborate with marketing and sales to execute go-to-market and growth campaigns to lift brand awareness and drive demand generation
- Create and maintain thoughtful buyer and user personas through market research, leveraging them to create resonant marketing and sales enablement
- Create compelling stories through PowerPoint presentations, speaking proposals, customer interviews, and collateral
- Conduct competitive analysis and identify critical differentiators and new opportunities. Maintain up-to-date competitive information for commercial team
- Develop and maintain product education and training
- 3-5 years of Product Marketing experience in B2B healthcare or health technology
- Experience in product branding, messaging, positioning, targeting, and product launches
- Experience in building go-to-market strategy & outbound marketing
- Experience marketing SaaS or other subscription-based products
- A track record of working well with marketing, product management, and sales teams to build cohesive end-to-end go-to-market strategies and campaign plans
- Excellent written and verbal communication skills
- Successfully collaborating with cross-functional teams
- Great Benefits: Competitive health, dental, and vision insurance, plus additional perks like 401K
- Mission-Driven: Be part of a team that is passionate about solving meaningful problems in healthcare and improving patient lives
- Idea Meritocracy: We value and implement great ideas, no matter where they come from
- Flexible Time Off: We trust our team to take the time they need, whenever necessary
- World-Class Team: Join an industry-leading team that values collaboration and excellence
- Fast Growing: Be part of a rapidly expanding company that is making a significant impact in the healthcare industry
