What are the responsibilities and job description for the Amazon PPC Specialist position at Patscoglass?
About Us
Since 1995, Patsco Windshield Repair has been a trusted leader in windshield repair services. We are proud to introduce our revolutionary DIY Patsco Windshield Repair Patch, enabling customers to fix rock chips and restore up to 85-95% visibility in just 20 minutes. As we expand our reach, we’re seeking a Amazon PPC Specialist to elevate our presence on Amazon, Google and social media platforms.
Position Overview
The Amazon PPC Specialist will be responsible for planning, implementing, analyzing, and optimizing all Amazon PPC campaigns for Patsco’s Windshield Repair Patch. This role requires a data-driven, creative thinker who can craft winning campaigns, analyze performance metrics, and continually refine our marketing approach for maximum ROI.
Key Responsibilities
- Campaign Strategy & Setup:
- Develop, launch, and manage Amazon PPC and Google campaigns (Sponsored Products, Sponsored Brands, Sponsored Display) for the Patsco Windshield Repair Patch.
- Determine and implement strategic keywords, bidding strategies, and budget allocations.
- Ongoing Optimization:
- Perform keyword research and refine existing keyword lists to improve visibility and reduce costs.
- Adjust bids, budgets, and targeting to optimize for key metrics such as ACOS, CTR, and CVR.
- Identify and add negative keywords to eliminate irrelevant traffic.
- Performance Tracking & Reporting:
- Monitor daily and weekly KPIs—clicks, conversions, spend, ACOS, TACOS—to gauge campaign effectiveness.
- Prepare regular reports and present actionable insights to management.
- Leverage Amazon’s analytics tools (and third-party software if applicable) to drive data-based decisions.
- Competitive Analysis & Testing:
- Stay updated on category trends and competitor strategies for the windshield repair segment.
- Run split tests (A/B testing) on creative, targeting, and bid strategies to continually improve performance.
- Collaboration:
- Work closely with the operations, listing optimization, and creative teams to ensure product listings (titles, bullet points, images) are aligned with PPC strategies.
- Provide keyword insights to inform listing content and help boost organic ranking.
- Compliance & Brand Integrity:
- Ensure all PPC efforts align with Patsco’s brand guidelines and Amazon’s advertising policies.
- Monitor and troubleshoot any policy violations or listing issues.
Qualifications
- Experience:
- 1-3 years of hands-on Amazon PPC management (or equivalent digital advertising experience).
- Demonstrated success driving down ACOS and increasing sales and ROAS.
- Technical Skills:
- Proficiency with Amazon Seller Central (Campaign Manager).
- Comfortable analyzing large data sets, identifying trends, and making data-backed decisions.
- Experience with Excel/Google Sheets for reporting and data manipulation.
- Analytical Mindset:
- Strong problem-solving abilities and a knack for strategic thinking.
- Ability to interpret and act on metrics (ACOS, CTR, CVR, etc.) quickly.
- Communication & Organization:
- Excellent verbal and written communication skills for crafting reports, presentations, and collaborating with internal teams.
- Able to juggle multiple campaigns and deliverables in a fast-paced environment.
- Amazon/Ecommerce Knowledge:
- Familiarity with Amazon listing best practices, the windshield repair product niche, or automotive accessories a plus.
How to Apply
Apply in person on Wednesday 4/23/2025, at 9:00 AM.
Location: 5635 NW Central Dr, Ste E-101, Houston, TX 77092
Contact: (832) 454-8163
Join us at Patsco Windshield Repair and help revolutionize windshield repair solutions for consumers worldwide!
Job Type: Full-time
Pay: $69,000.00 - $77,000.00 per year
Schedule:
- 8 hour shift
Work Location: In person
Salary : $69,000 - $77,000
