What are the responsibilities and job description for the Digital Marketing Specialist position at Patten Cat?
Working Hours / Days
8am - 5pm / M-F
Basic Duties
Assist in marketing responsibilities that support the company’s growth and development plans, overall image, and brand enhancement, build preference and awareness, improve customer experience.
Manage the company’s websites including Altorfer.com, Altorferag.com and CatRentalStore.com
Analyze data from Google Analytics to identify trends and patterns in how users interact with a website, campaigns, and social media
Create reports and dashboards to communicate findings to upper lever management teams
Make marketing recommendations based on Google Analytics data analysis
Oversee Livechat, Hubspot and other digital marketing tools
Manage and create marketing automation campaigns using Hubspot
Manage the company's social media strategy on Facebook, Instagram, Youtube, Twitter, TikTok, etc.
Implement paid social media advertising
Optimize paid advertising campaigns using SEO and other tools
Report on the growth and analytics of campaigns
Decide on appropriate placement of ads and what content will reach customers
Research advertising trends, competitors’ pricing, and products
Develop projects to create content
Publish digital marketing content online
Implement email marketing campaigns
Monitor project status and budget
Collaborate with other team members for strategic communications, creative services, social media and digital media planning and execution in support of marketing objectives.
Execute keen attention to detail to identify inconsistencies and inaccuracies
Processes and files invoices properly and accurately
Other duties may be assigned
Qualifications
3-5 years of experience in developing and implementing digital marketing strategies
Strong proficiency in Google Analytics and Google Ads,
Strong knowledge and experience of all different digital marketing channels, online marketing tools and best practices
Proven record of successful budget management and management of advertising channels to meet target KPIs thresholds necessary for the businesses’ success
Critical thinker and problem-solver
Strong analytical skills
Experience in agency relationships and management
Highly creative yet process-driven and relies on data to make decisions
Strong project management skills and experience working in a deadline driven work environment
Proven experience evaluating and negotiating media placements
Team player
Employee has an individual responsibility for knowledge of and compliance with laws, regulations, and policies
Compliance is a condition of employment and is considered an element of job performance
Maintain HIPAA confidentiality
Positive attitude and desire to work as a team player, yet also able to work independently and with limited supervision at times
Must be team oriented and willing to adapt to change.
Must possess a valid driver’s license with clean driving record. This includes no more than 2 minor violations within the past 3 years and no major violations within the past 5 years (Motor Vehicle Report will be performed on final candidate).
Posted Min
USD $68,000.00 / Yr.
Posted Max
USD $78,000.00 / Yr.
Physical Requirements / Working Conditions
Working Conditions :
This position works in an office environment, greeting all customers and visitors that come into the building. There may be times when you may need to go out into the service or warehouse area and will be required to wear appropriate safety equipment (IE- Safety glasses or side shields). May, on a continuous basis, sit at a desk for a long period of time; answer telephone, transfer calls to the correct destination and write or use a keyboard to communicate through email. Must be able to walk, bend, and lift up to 20 lbs. The physical demands described above are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Why Work for Altorfer?
At Altorfer, our iron is just the beginning. Our people make our company successful, and we would not be who we are without them. As a third generation, family-owned company created in 1957, we bring our values into how we do business. Everyone from technicians, sales representatives, administrative professionals, or somewhere in between is part of the “A-Team” and is critical to our success. Here at Altorfer, we have over 35 locations and 1300 employees with long tenure for you to learn from. We have a collaborative, family valued culture, with a great reputation in the industry. A company that offers competitive pay, excellent benefits, and a remarkable team of people to work with.
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Req No.2025-5181
CategoryMarketing
LocationUS-IA-Cedar Rapids
TypeRegular Full-Time
Union or Non-UnionNon-Union
DivisionCorporate
CompanyAltorfer Inc
Salary : $68,000 - $78,000
