Marketing and Advertising Specialist

Position Overview:

We are seeking a dynamic and creative Marketing and Advertising Specialist to serve as the bridge between our dealership and the community. This individual will play a pivotal role in crafting original content, fostering relationships, and generating leads to enhance our brand visibility and customer following. If you are passionate about storytelling, building connections, and driving growth, we invite you to join our team and make an impact.

Key Responsibilities:

Community Engagement

• Develop and maintain relationships with local businesses, organizations, and community leaders to promote the dealership.
• Represent the dealership at local events, sponsorships, and charity activities to increase community involvement and brand visibility.
• Create and execute community outreach programs that align with the dealership's values and goals.

Content Creation

• Produce high-quality, engaging content for social media platforms, blogs, and email campaigns that build a loyal customer following.
• Design creative advertisements, videos, and graphics that align with the dealership's brand identity.
• Collaborate with the sales and service departments to highlight promotions, new arrivals, and dealership milestones.

Lead Generation

• Develop innovative strategies for capturing and nurturing leads through digital and traditional marketing channels.
• Monitor, analyze, and optimize the effectiveness of campaigns to ensure ROI and increased customer traffic.
• Collaborate with the sales team to provide valuable insights on potential customer leads.

Marketing Campaigns

• Plan and execute multi-channel marketing campaigns that resonate with target audiences.
• Oversee the dealership's online presence, ensuring accurate and engaging content across all platforms.
• Utilize SEO, SEM, and PPC strategies to maximize online reach and lead conversion.

Customer Relations

• Engage with customers through social media, responding to inquiries and building trust.
• Use feedback from customers and the community to inform future campaigns and improve dealership offerings.

Qualifications:

• Bachelor's degree in Marketing, Advertising, Communications, or a related field (or equivalent experience).
• Proven experience in marketing, advertising, or social media management, preferably in the automotive industry.
• Exceptional writing, editing, and storytelling skills for creating impactful content.
• Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) and video editing software.
• Knowledge of digital marketing tools, analytical platforms (Google Analytics, Facebook Business Manager), and CRM systems.
• Strong interpersonal and communications skills to build relationships and act as a community liaison.
• Creative thinker with the ability to manage multiple projects in a fast-paced environment.

What We Offer:

• Competitive salary and performance-based incentives.
• Opportunities for professional development and growth.
• A supportive team environment with a focus on community impact.
• Benefits package that includes health, dental, and vision insurance.
• Access to dealership discounts and other benefits.

How to Apply:

Submit your resume, portfolio of content creation work (e.g., social media posts, videos, campaigns), and a cover letter detailing your experience and vision for the role to:

Mo.Issa@hondawichitafalls.com

Join us in driving not just vehicles, but meaningful connections with our community!

Job Type: Full-time

Pay: From $30,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Employee discount
• Life insurance
• Vision insurance

Schedule:

• Day shift
• Monday to Friday
• Weekends as needed

Ability to Commute:

• Wichita Falls, TX 76301 (Required)

Ability to Relocate:

• Wichita Falls, TX 76301: Relocate before starting work (Required)

Work Location: In person

Salary : $30,000