What are the responsibilities and job description for the Content & Social Media Strategist position at Paul Gough Media?
Who Are We?
Paul Gough Media is a fast-growing marketing agency that helps private physical therapy practices grow and thrive. Founded by Paul Gough, a best-selling author and renowned speaker, our company provides full-service marketing solutions, including websites, social media management, digital ads, and more. We’re passionate about helping clinic owners succeed, and we’re proud to be a trusted partner to businesses across the U.S. and beyond.
Our brand new office in Celebration, Florida, is dynamic and fast-paced, filled with a team that’s innovative, supportive, and driven to make a real difference for our clients.
We’re looking for a talented Content Producer to grow and engage our online audience, create compelling content, and drive brand awareness across multiple platforms
We are seeking a Content & Social Media Strategist to develop and execute content strategies that drive engagement and growth across social media platforms. This role involves collaborating closely with the creative team to craft compelling content, leveraging raw footage from the Videographer, and editing it into optimized formats. The ideal candidate will have a deep understanding of organic social media trends, video editing, and content strategy to ensure maximum reach and audience interaction.
Key Responsibilities
Social Media Growth & Optimization: Use data and platform trends to optimize strategies, grow followers, and boost engagement across Instagram, TikTok, YouTube, Facebook, and LinkedIn.
Content Creation & Distribution: Develop and create high-impact content for social media. Edit videos into platform-specific formats (e.g., Reels, TikToks, Shorts) and repurpose older content for fresh engagement.
Video Editing & Strategy: Edit raw footage into engaging clips (15-30 sec) and create compelling short-form content that aligns with platform best practices.
Storyboarding & Scriptwriting: Write attention-grabbing storyboards, scripts, and captions that fit each platform’s audience and drive engagement.
Collaboration & Optimization: Work closely with the creative team to brainstorm, refine, and optimize content. Ensure content is formatted properly for each platform (e.g., aspect ratios, captions, thumbnails).
What We’re Looking For
Experience: 2 years in social media content creation, video editing, content production, or social media strategy.
Technical Skills: Proficiency in Adobe Premiere Pro, CapCut, Final Cut Pro, or other editing software.
Social Media Expertise & Optimization: Strong knowledge of Facebook, TikTok, Instagram, YouTube, LinkedIn, and emerging content trends. Ability to leverage data and analytics to optimize social media strategies for growth and engagement.
Creativity: Ability to identify engaging moments and transform them into high-performing social media clips.
Writing, Planning & Project Management: Strong writing skills for crafting scripts, captions, storyboards, and articles. Skilled in planning and organizing content strategies, ensuring timely posting schedules, and managing multiple content pieces simultaneously.
Communication & Collaboration: Strong teamwork skills and the ability to work closely with the videographer and creative team.
Why Join Us?
- Work from our vibrant office in Celebration, Florida.
- Be part of a company that’s making a real impact on the healthcare industry.
- Join a team that’s supportive, innovative, and passionate about client success.
- Enjoy opportunities for professional growth and career development.
- Competitive compensation package with the chance to make a tangible difference for clients.
In office, full time, 9-5:30, Mon- Fri
Comp: $40,000 - $55,000
Salary : $40,000 - $55,000
