What are the responsibilities and job description for the Social Media Manager position at Paul Gough Media?
Who Are We? Paul Gough Media is a fast-growing marketing agency that helps private physical therapy practices grow and thrive. Founded by Paul Gough, a best-selling author and renowned speaker, our company provides full-service marketing solutions, including websites, social media management, digital ads, and more. We’re passionate about helping clinic owners succeed, and we’re proud to be a trusted partner to businesses across the U.S. and beyond. Our brand new office in Celebration, Florida, is dynamic and fast-paced, filled with a team that’s innovative, supportive, and driven to make a real difference for our clients. We’re looking for a talented Social Media Manager to grow and engage our online audience, create compelling content, and drive brand awareness across multiple platforms What You’ll Do Social Media Strategy & Execution : Develop, manage, and execute organic and paid social media campaigns across platforms like Facebook, Instagram, LinkedIn and YouTube to grow brand awareness and engagement. Content Creation & Planning : Collaborate with the team to create engaging content—videos, graphics, and written posts—that align with our brand voice and marketing goals. Community Management : Engage with our audience, respond to comments / messages, and foster an active, engaged online community. Advertising & Promotion : Plan and run paid social media campaigns to boost reach, generate leads, and drive traffic to our website and offers. Performance Tracking & Optimization : Analyze social media metrics, track key performance indicators (KPIs), and adjust strategies to improve engagement, reach, and conversions. Trend & Algorithm Awareness : Stay ahead of social media trends, algorithm changes, and best practices to keep our brand’s online presence competitive. Reporting & Insights : Provide clear, actionable reports on social media performance, highlighting successes and areas for improvement. What We’re Looking For Social Media Expertise : Experience managing organic and paid social media strategies across multiple platforms (Meta, LinkedIn, TikTok, YouTube, etc.). Creative & Engaging Content Creation : Strong eye for visuals, messaging, and storytelling that captures audience attention. Analytical Mindset : Ability to interpret data, track trends, and optimize content and campaigns for better results. Excellent Communication Skills : Ability to write compelling captions, craft engaging posts, and interact with audiences in a way that strengthens brand relationships. Proactive & Strategic Thinker : A self-starter who takes initiative, suggests improvements, and stays on top of the latest social media trends. Team Player : Comfortable collaborating with marketing, design, and leadership teams to align social media efforts with broader business goals. Tech-Savvy : Familiarity with tools like Meta Ads Manager, Google Analytics, Canva, video editing software, and social media scheduling platforms. Why Join Us? Work from our vibrant office in Celebration, Florida. Be part of a company that’s making a real impact on the healthcare industry. Join a team that’s supportive, innovative, and passionate about client success. Enjoy opportunities for professional growth and career development. Competitive compensation package with the chance to make a tangible difference for clients. Location : Celebration, Florida In office, full time, 9-5 : 30, Mon- Fri Comp : $40,000 - $55,000 Powered by JazzHR
Salary : $40,000 - $55,000
