Global Brand Manager

Paula's Choice is Your Right Choice!

Paula's Choice is a leading multinational skincare brand with over 29 years in the industry! Our mission is to empower people around the world with the knowledge and products they need to achieve their own definition of beauty. We're looking for passionate and talented people to join our team as we continue to revolutionize the beauty industry.

Paula's Choice is committed to diversity. Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. We hope you agree. If you share our values and our enthusiasm for empowering people to achieve their own definition of beautiful, Paula's Choice could be a wonderful fit for you.

• What we offer you: 
• A robust benefits package including health, vision, dental, retirement and more 
• Flexible spending account, Employee assistance program 
• Fitness perks, meditation app membership, and more 
• Product samples and discounts 
• Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post)
• Great location – for roles that are hybrid or fully onsite, we're in the heart of Seattle's beautiful International District 
• Did we mention we're a dog-friendly office? 
• Please note these benefits are only available to full-time Paula's Choice employees. 
  
  

In addition to our core benefits outlined above, here's some additional reasons you should consider a career at Paula's Choice:

• We're committed to innovation – we're constantly developing new and innovative products that are based on the latest scientific research.
• We're customer centric – we believe that our customers deserve the best possible products and services.
• We're a diverse and inclusive workplace – we value diversity and inclusion in all aspects of our business and are committed to learning along the way. We believe that our employees' unique perspectives and experiences make us a stronger company.
• We're passionate about making a difference – we believe that beauty is more than just skin deep. We're committed to using our platform to share research, education, and skin positivity.
  
  

If you're looking for a career where you can make a real difference, join Paula's Choice today! We're looking for talented and passionate individuals to help us change the world one face at a time.

While we have identified a lead candidate for this position, we are committed to considering all applicants and finding the best fit for this role. We encourage all interested and qualified candidates to apply.

How you'll have an impact at Paula's Choice:

The Global Brand Manager will be responsible for global product marketing, performance, and 360 marketing to drive global brand performance for our high growth omnichannel brand and will play a critical role in managing overall product portfolio growth.

As a Global Brand Manager, a typical day might include a mix of the following:

• Develop new product launch plans and coordinate with channels and markets to deploy globally.
• Create compelling stories & campaigns for core existing products to drive product news and growth.
• Understand the consumer and translate this knowledge to create insightful strategy, innovations, renovations, animations, and communications.
• Become the brand expert through ongoing analysis, category trends, consumer insights, and deep understanding of category dynamics and market competition.
• Analyze the potential of new products, making recommendations based on sales and profit analysis.
• Drive and manage all aspects of innovation from concept creation to 360 launch plans. Includes insight development, concept positioning, pricing, analyzing and forecasting size of prize, and incrementality/cannibalization analysis, 360 communication & POS assets, and prepare presentation/updates at stage gate.
• Holistic and detail understanding of portfolio in context of company, customer, and competition and make strategic recommendations for innovation, renovation, animation, or rationalization.
• Development and presentation of activities and strategies to senior management as well as briefing and partnering with creative team on day-to-day basis.
• Lead cross-functional team to overcome executional and logistical hurdles to meet aggressive in-market timing.
• Collaborate with product insights team and Regulatory teams to drive product testing strategy (consumer & clinical), before & after's, & marketing claims deployment.
• Manage pricing strategy; Provide regular competitive benchmarks analysis and proposal for price adjustments.
• Manage annual price increases in collaboration with Finance to present to leadership for approval and share out with global markets and retailers.
• Translate brand strategy into clear themes, '360' campaigns and messaging, and make sure those are positioned well on the overall marketing communications calendar and aligned with promotional activities. Review US marketing to ensure consistent implementation of campaigns and overall brand strategy & positioning across customer touchpoints.
• Other responsibilities as assigned by your manager.
  
  

The Details:

• Location: Flexible location, though our HQ is located in the heart of Seattle's beautiful International District
• Hours: Typical PST Business Hours, some flexibility
• Physical requirements: Ability to handle both sitting and screen time for long periods of time
• Travel requirements: 10%
  
  

What you'll bring to the table:

• Bachelor's Degree required, MBA preferred.
• 5 years relevant work experience in traditional CPG brand management and/or beauty marketing. Global brand product development is a plus.
• Track record in agile creative thinking, generation of new marketing ideas, and working with internal and external creative partners.
• Strategic thinking for a dynamic category and channel
• Thrive in a dynamic, lean, and agile environment with proven record of completing projects on time in full through excellent cross functional team management, leadership, communication and influence.
• Strong analytical & quantitative acumen with deep knowledge of key syndicated data (NPD) preferred and experience developing business cases.
• Strong project management skills and understanding of NPD process from ideation to execution.
• Self-starter who takes initiative and speaks their mind.
  
  

What can help you really stand out:

• Skincare product marketing and development experience
• Global marketing experience
  
  

Approximate Salary Range Based on Experience and Location:

$115,000 - $135,000 USD/annually

Paula's Choice Skincare determines the pay for positions using local, national, and industry-specific survey data. We evaluate external and internal equity and the cost of labor/prevailing wage index in the relative marketplace for jobs directly comparable to jobs within our company. Our posted salary range is based on national data and may be refined for a candidate's region/town/cost of living.

For new hires, we strive to make competitive offers allowing the new employee room for future growth. The exact base salary is determined by various factors including experience, skills, education, geographic location, and budget. This position is also eligible for participation in the company discretionary bonus plan.

Paula's Choice Skincare is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law.

We are committed to create a workplace that is inclusive of all. Where everyone feels empowered to bring their full authentic self to work. Where embracing cultural differences, accepting others without bias, and antiracism are reflexes, not an initiative.

Please note:

At any time, with or without notice, Paula's Choice reserves the right to add/delete/change the position's requirements.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at careers@paulaschoice.com. This email is intended for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.

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