What are the responsibilities and job description for the Senior Product Marketing Manager position at PAX Labs?
THE COMPANY
PAX is a leading global cannabis brand on a mission to enhance people’s lives, delivering well-being through pure products, unique experiences, and an unparalleled passion for the plant. For more than a decade, PAX has provided products that are simple, enjoyable, and trusted by millions. PAX has been recognized for its brand, culture and products by The New York Times’ Wirecutter, TIME, Fast Company, GQ, Gear Patrol, mg Magazine, High Times, and many more. PAX is committed to making a positive impact through PEACE BY PAX, its purpose-driven platform supporting social reform, safe access and sustainability.
We are incredibly excited about the progress of the movement, the tremendous growth of the industry, and inspired every day by our opportunity to help change lives through cannabis. Our culture is focused on putting people at the center of everything we do, making an impact together, and having fun along the way. Our team has an unparalleled passion for the plant and has helped build business at the forefront of consumer experience and well-being, including Apple, Google, Uber, Fitbit, Constellation, Honest Company, Beauty Counter, Eaze, Curaleaf, Wyld and more. PAX has raised over $430MM in capital from leading consumer and technology investors and is available for sale in some capacity in more than 40 countries around the world.
ROLE AND RESPONSIBILITIES
- Drive product launch strategies, coordinating cross-functional teams to ensure seamless introductions of new products.
- Analyze product, consumer, and market data to identify opportunities for category growth.
- Develop compelling positioning and messaging tailored to both B2B and B2C audiences.
- Brief internal teams and external partners to create multi-channel creative and content assets.
- Partner with Marketing and Communications teams to assess the effectiveness of product marketing tactics.
- Collaborate with Hardware and Software product teams to influence and align on the product roadmap.
- Research and synthesize key technology and competitive trends to uncover growth opportunities.
- Lead the creative and communication strategy for in-app channels, including notifications and CRM.
- Ensure all branding aligns with legal and compliance requirements across all channels.
QUALIFICATIONS
PAX PERKS & BENEFITS
COMPENSATION
In addition to the benefits above, this role has a pay range between $170-200k equity. This pay range represents what we believe, in good faith, this role will pay. The final pay will depend on many factors, including years and depth of experience, level, and location of the employee. We only expect to pay the top of the range in rare and exceptional circumstances, for candidates that far exceed the requirements and expectations of the position.
PAX VALUES
Put Consumers First - We are here to enhance their lives. We put their needs first in everything we do. We work together to deliver unique solutions for their benefit.
Build a Community - We are active and beneficial builders of a global community. We collaborate together to support sustainability, well-being and social equity efforts—both internally and externally—to establish cannabis as a force for good.
Innovate with Passion - We are passionate about enhancing the cannabis experience by making it positive, accessible and intuitive. We set the standards, innovate for consumers and find the yes as a team.
Be the Solution and Collaborate - We work as a team to achieve winning outcomes, knowing we each individually are the solution, but can only succeed together.
Lead with Humility and Transparency - We stay open and humble in everything we do. We value learning from each other, and cultivate transparency in our culture and products.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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Salary : $170,000 - $200,000
