Social Media & Events Marketing Specialist

About PayCargo

PayCargo is the trusted, global platform for logistics, helping businesses navigate the complexities of payments and invoice processing. Backed by deep industry knowledge and unrivaled AI technology, the solutions streamline financial workflows, improving transparency, and enhancing productivity.

With real-time payment capabilities and a network of 5,000 vendors-including MSC, Maersk, ZIM, and leading air, rail, and terminal partners-PayCargo improves cash flow and ensures faster, more reliable cargo movement.

Headquartered in Coral Gables, Florida, we're the leading digital platform for air and cargo payments in North America and expanding rapidly worldwide. In 2022, PayCargo raised $130 million in Series C funding from Blackstone Growth to support our vision of becoming the global standard for B2B freight payments.

About the role:

We are seeking a creative and detail-oriented Social & Events Marketing Specialist to join our growing Marketing team. In this role, you will shape and execute social media strategies and content plans to drive brand awareness across key digital channels, while also playing a key role in planning and coordinating industry events to elevate the PayCargo brand.

The ideal candidate is highly organized, stays current with digital trends, and thrives in a fast-paced, collaborative environment. This is a great opportunity for someone passionate about digital content creation and supporting event initiatives to enhance brand visibility at conferences and trade shows.

As the Social Media & Events Marketing Specialist, you will:

• Social Media Strategy & Content Creation: Develop and execute social media strategies to drive brand awareness and engagement across platforms such as LinkedIn, YouTube, Meta, X (formerly Twitter), and other key channels.
• Content Planning & Engagement: Curate and create compelling content that resonates with PayCargo's target audiences, maintaining consistency in brand voice and messaging across all digital touchpoints.
• Event Planning & Coordination: Collaborate with cross-functional teams to plan, promote, and coordinate industry events, conferences, and trade shows to increase brand visibility and foster meaningful connections.
• Analytics & Optimization: Leverage social media analytics tools to track performance, optimize content strategies, and report on key metrics to assess the impact of campaigns.
• Collaboration with Internal Teams: Work closely with the commercial sales, product, technology, and HR teams to align marketing efforts and support internal content creation across departments.
• Trendspotting & Thought Leadership: Stay on top of industry trends and competitor activity, identifying new opportunities for thought leadership and positioning PayCargo as an industry leader.
• Project Management: Oversee timelines, workflows, and cross-functional efforts for social media and event initiatives, ensuring deadlines are met and resources are efficiently allocated.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• 2 years of experience in social media marketing, content creation, and/or event coordination.
• Strong understanding of major social platforms and best practices for engagement and content creation.
• Experience in event planning and coordination, including industry conferences and trade shows.
• Proficiency with social media scheduling and analytics tools (e.g., Hootsuite, Planable, Buffer).
• Basic design skills with familiarity in tools like Canva or Adobe Creative Suite.
• Excellent written and verbal communication skills.
• A proactive, organized, and collaborative mindset, with the ability to manage multiple projects at once in a fast-paced environment.
• Experience with employee advocacy programs or employee branding is a plus.

What We Offer:

Our compensation package includes a highly competitive salary and bonus plan.

We care your wellbeing and personal life. We offer vacation policy, sick policy, personal time off policy, a generous 401K match, and more.

Your success at PayCargo is determined by the impact that you are making, and how well you collaborate with the various teams that you interact. Everyone at PayCargo is empowered to take ownership to learn, self-improve, and master their skills in an environment focused on efficiency, collaboration, and purpose.

We are proud to be an equal opportunity employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression, or veteran status.