Marketing Specialist Sr

The Marketing Specialist Sr. strategically and creatively manages direct marketing, targeted marketing, advertising, content marketing and segmentation projects for various audiences. This Marketing Specialist Sr. works closely with the overall marketing team and with teams across the organization. The Marketing Specialist Sr. is responsible for content execution, initiative planning, strategic messaging, project management, reporting and ongoing support for specific target audiences. The team works together to drive prospects and / or clients through the marketing funnel positions while aligning with and elevating the brand. The position seeks to understand the target audience to guide efforts that grow leads, influence sales’ goals and increase brand sentiment.

RESPONSIBILITIES

Partners with marketing team to develop the strategic initiatives to targeted audiences

Researches target audiences to educate the department on the mindset, motivations, business opportunity, pain points and market challenges

Uses audience insights and analytics to inform leadership and support strategy

Makes data-driven recommendations on who we should target, with what messaging and when

Collaborates with tactic owners to recommend opportunities that increase lead generation for targeted audiences

Consults across the department with stakeholders to build plans that effectively target customers as they move through the funnel that could include blogs, webinars, landing pages, email, direct mail, events and gifting

Cross collaborate with content owners to increase lead generation for targeted audiences that could include infographics, guides, case studies and videos including working with writers, video producers, designers and developers

Clearly communicate issues, manage expectations, and share marketing content, campaigns and tools with other departments within the company; Coordinate with other departments as needed to plan short and long-term initiatives

Become knowledgeable in Paycom’s wholistic marketing and sales strategy

Responsible for maintaining progress and business continuity for business processes and objectives owned by their team

Provides reports on execution of project plans regularly; track and report on goals and KPIs and make recommendations to optimize including coordination of multiple data streams involving a variety of stakeholders

Able to competently manage multiple projects at differing stages across shifting priorities and at a rapid pace.

Uses discretion to activate leadership to prevent unnecessary delays or missing deadlines when needed.

Works across various departments to train and educate on marketing projects, content and enablement tools

Inspires the trust of others while working with integrity and a high ethical standard.

Promotes department’s vision and goals across the organization

Contributes to the culture by advocating and driving execution of marketing-driven projects and initiatives through-out the entire company

Available, approachable and willing to advise, assist and train other team members and departments

Meets work standards by following production, productivity, quality, and customer-service standards; resolving operational problems; identifying work process improvements.

Updates job knowledge by participating in educational opportunities; reading professional publications and demonstrates initiative in professional development that enhances job performance. Proactively learns and proposes new solutions

Helps manage budget for team projects

Provide swift and ongoing support for the teams they serve that could include communications, job requests, reporting, etc. including clear documentation of all key decisions and project deliverables during and after projects to reinforce the enterprise knowledge base.

Data management that could include cleaning and preparing data files, sharing lists with teams to ensure accuracy and provide overview of data points in compliance with Paycom data policies

Research marketing trends and best practices that can enhance our programs

Assists with special projects as needed and other duties as assigned.

Qualifications

Education / Certification :

• Bachelor’s degree in marketing related field or equivalent experience

Experience :

5 years in corporate and / or B2B marketing

Previous experience in direct marketing, targeted marketing or segmentation marketing

Strategic content creation

Strong project management skills

PREFERRED QUALIFICATIONS

Education / Certification :

Experience :

Experience with HR-related subject matter

SaaS-related experience

Experience in a sales related field

Audience research experience

Process improvement

Skills / Abilities :

Ability to think strategically, but also demonstrate a healthy balance of analytical, creative, process and editorial skills.

Project Manager. You have demonstrated ability to execute on multiple projects, make adjustments as priorities shift and proven experience in coordinating ideas and resources to achieve goals.

Driven and organized. Able to manage own workflow while communicating and coordinating with the team.

Pro-active, creative thinker that contributes original and resourceful ideas to workplace and marketing challenges.

Nimble and dependable. Able to thrive in a fast-paced, unpredictable environment and displays a dependable, strong work ethic. You’re also able to handle a number of high priority projects simultaneously and effectively.

Takes ownership of work and motivated by team success

Team player. Strong interpersonal skills, but also works well independently. Ability to collaborate and brainstorm with marketing coworkers. Establish and manage relationships throughout the business.

Storyteller and communicator. Established written and verbal communication skills.

Self-educator, able to accumulate knowledge related to our clients and the products, services, industry, markets, and resources affecting the payroll and HR technology space.

Represents the team in strategic meetings across the organization independently

Ability to review and analyze a wide variety of information and recommend specific action.

Demonstrates proficiency with computers, specifically in Outlook, Excel, PPT, web conferencing, etc.

Strong attention to detail needed.

Provides expertise and advice to teams to increase efficiency

Relies on experience and judgment to plan and accomplish goals

Enhances the reputation of department and organization by accepting ownership for accomplishing a wide variety of project assignments

Performs a variety of tasks in which a degree of creativity and latitude is required.

Paycom is an equal opportunity employer and prohibits discrimination and harassment of any kind. Paycom makes employment decisions on the basis of business needs, job requirements, individual qualifications and merit. Paycom wants to have the best available people in every job. Therefore, Paycom does not permit its employees to harass, discriminate or retaliate against other employees or applicants because of race, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, military and veteran status, age, physical or mental disability, genetic characteristic, reproductive health decisions, family or parental status or any other consideration made unlawful by applicable laws. Equal employment opportunity will be extended to all persons in all aspects of the employer-employee relationship. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation benefits, and separation of employment. The Human Resources Department has overall responsibility for this policy and maintains reporting and monitoring procedures. Any questions or concerns should be referred to the Human Resources Department.