Associate Director, Product Marketing

The Company PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers. We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities. Job Description Summary: We are seeking a highly strategic, creative, and data-oriented Associate Director of Product Marketing to join the Venmo Marketing team. This individual will report directly into the Head of Product Marketing, Venmo. You will play a pivotal role in shaping the overall product vision, product strategy, positioning, and go-to-market approach for Venmo’s expanding portfolio of products. The ideal candidate is an experienced marketing leader who excels at collaborating cross-functionally, analyzing market trends and consumer insights, and driving product adoption and usage alongside Venmo's Commercial and Product teams. This job requires people management, with expectations of direct management of more junior team members. In this role, you will set Venmo up for success in our next era of marketing. Job Description: “Just Venmo me.” You may have heard or used this phrase before. Venmo has verb-status and is deeply woven as a brand into the social fabric of our culture. But Venmo isn’t just about payments. It’s about community. It’s where your money finds meaning as you share, connect, and split purchases with friends and loved ones. People love sending money and paying with Venmo, and we've come a long way from our humble beginnings as a P2P app. Millions of users have now also made products such as the Venmo Debit Card a part of their lives, and there’s so much more we can do as their go-to for simple, social and rewarding payments. The Venmo Marketing team is a critical driver of Venmo’s growth trajectory, and the Product Marketing team specifically steers Venmo’s orientation to our customers via a deep understanding of the external landscape and strategic delivery of our evolving value proposition across all channels and partnerships. As a Product Marketing Lead, you will be responsible for crafting product marketing vision and narrative, partnering closely with cross-functional teams across Venmo on inbound and outbound product marketing initiatives to deliver on Venmo’s strategic goals. Job Overview: We are seeking a highly strategic, creative, and leadership-oriented Associate Director of Product Marketing to join the Venmo Marketing team. This individual will report directly into the Head of Product Marketing, Venmo, and will play a pivotal role in shaping the overall product strategy, positioning, and go-to-market approach for Venmo’s expanding portfolio of products. The ideal candidate is an experienced marketing leader who excels at collaborating cross-functionally, analyzing market trends and consumer insights, and driving product adoption and usage. This individual will also have people management responsibilities and will manage a team of PMM’s to set Venmo up for success and future growth. Key Responsibilities: Product Strategy & Positioning: Develop and refine the product positioning, messaging, and value propositions for Venmo’s suite of products, ensuring they resonate with our target audiences and differentiate us in the market. Go-to-Market Leadership: Lead the end-to-end go-to-market strategy for your products, including product launches, feature updates, and ongoing marketing campaigns to drive awareness, consideration, adoption, and growth. Market Insights & Competitive Analysis: Work with Consumer Insights to conduct market research and competitive analyses to inform product development and marketing strategies. Stay ahead of industry trends to identify new opportunities. Cross-Functional Collaboration: Work closely with Product, Commercial, Design, and Consumer Insights to align on product vision, roadmap, and market needs. Act as the voice of the customer in product development discussions. Creative Excellence: Work with your Marketing and Creative counterparts to uphold creative excellence throughout your campaigns. Performance Metrics & Optimization: Define key performance indicators (KPIs) and measure the success of product marketing initiatives. Use data-driven insights to optimize campaigns and inform future strategies. Partner with Marketing Analytics to post-mortem launches and set us up for a successful learning agenda. Team Leadership & Development: Manage and mentor a team of more junior product marketing managers, fostering a culture of collaboration, innovation, and continuous learning. Stakeholder Management: Effectively engage senior stakeholders across the company, keeping them informed about performance and quickly escalating and unblocking any challenges. Qualifications: Bachelor’s degree in Marketing, Business, or a related field; MBA preferred. You have 8-10 years of product marketing experience, with at least 5 years in a leadership role, ideally within tech, fintech, or consumer digital products. Proven track record of successfully launching and growing digital products in a highly competitive market. Strong analytical skills with a deep understanding of market research, data analysis, and customer insights. Exceptional communication and storytelling skills, with the ability to translate complex product features into clear, compelling messaging. Demonstrated ability to lead cross-functional teams and work effectively in a fast paced, dynamic environment. People management experience, with a vested interest in setting more junior team members up for short and long-term career success. You have passion for product and are a student of culture. Additional Job Description: Subsidiary: PayPal Travel Percent: 0 - PayPal is committed to fair and equitable compensation practices. Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience. The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com. The U.S. national annual pay range for this role is $99300 to $216040 For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations. Our Benefits: At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you. We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com. Who We Are: Click Here to learn more about our culture and community. Commitment to Diversity and Inclusion PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at talentaccommodations@paypal.com. Belonging at PayPal: Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal. Any general requests for consideration of your skills, please Join our Talent Community. We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply. Notice to Applicants and Employees who reside within New York City. Click here to view the notice. At PayPal we are reimagining money, democratizing financial services, and giving people more ways to safely connect to their money and to each other. We are purpose-driven and looking for people who want to join us at the forefront of the digital payments revolution. 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Salary : $99,300 - $216,040