What are the responsibilities and job description for the Manager, Integrated Marketing position at PayPal, Inc.?
The Company PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers. We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities. Job Description Summary: You will be responsible for bringing together the insights and strategy to develop coordinated storytelling campaigns and experimenting through new brand and audience initiatives leveraging the full marketing funnel and channels (owned, earned, paid) to tell the story of the Venmo brand and Venmo’s core value proposition, driving awareness, comprehension, and intent that inspires people to choose and use Venmo every day. Job Description: This role will be joining the Venmo Integrated Marketing team as an Integrated Marketing Manager, responsible for driving Venmo brand and customer growth. As a part of the team, you will work with cross-functional partners in brand strategy, market research, PMM, media, lifecycle marketing, and more, and bring key activations and programs to life throughout the year. You will be hyper focused on driving brand love, ensuring connectivity, consistency, quality, and impact for our highest priority business initiatives. You see the big picture and how it all fits together and know how to work with your cross-functional partners to get it done in tandem. You will be responsible for bringing together the insights and strategy to develop coordinated storytelling campaigns and experimenting through new brand and audience initiatives leveraging the full marketing funnel and channels (owned, earned, paid) to tell the story of the Venmo brand and Venmo’s core value proposition, driving awareness, comprehension, and intent that inspires people to choose and use Venmo every day. What the job involves: Collaborate on and develop integrated marketing plans to fuel top and mid-to-lower-funnel brand love and customer growth Bring new ideas to the table and execute across creative, media, channels and formats that can best tell our Venmo story (e.g., sponsorships, sponsored content, influencer partnerships, events, display, social, search, etc.). Partner with our internal creative teams, agencies, and comms teams to ensure coordination and alignment across owned, earned, and paid channels to deliver on goals Work with the product marketing team and stakeholders in brand to develop and execute awareness and consideration campaigns for priority Venmo products Be a stakeholder with creative agencies and internal brand team from briefing, providing strong creative guidance and influencing stakeholder buy-in on concepts, and manage production in tandem with production and creative teams Lead with influence in a matrixed organization and work with internal partners and external agencies to deliver world-class marketing campaigns and programs to achieve goals Develop internal playbooks, toolkits, and other assets for distribution across core markets to increase efficiency and effectiveness Partner with internal stakeholders and analytics teams to track, analyze and report initiative performance against key KPIs and budget Stay up-to-date with industry trends and understand how those trends impact our users and our products Experience desired: Possess 7-9 years of experience in integrated marketing, product marketing, campaign planning and management, demonstrating a versatile marketing skill set across various domains Great storyteller, with content strategy, creation and execution experience Experience marketing to consumer audience, preferably in technology space Ability to operate and thrive in an agile environment Excellent written, verbal, and interpersonal communication skills Experience presenting to senior leadership and excellent presenting skills. Ability to multi-task in a deadline-driven atmosphere Highly organized, detail-oriented, and results-driven Strong relationship builder, great communicator, and strong influencer Positive team player motivated by being part of and succeeding as a team Detail-oriented and outstanding at execution with excellence Additional Job Description: Subsidiary: PayPal Travel Percent: 0 - PayPal is committed to fair and equitable compensation practices. Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience. The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com. The U.S. national annual pay range for this role is $82500 to $187990 For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations. Our Benefits: At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you. We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com. Who We Are: Click Here to learn more about our culture and community. Commitment to Diversity and Inclusion PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at talentaccommodations@paypal.com. Belonging at PayPal: Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal. Any general requests for consideration of your skills, please Join our Talent Community. We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply. Notice to Applicants and Employees who reside within New York City. Click here to view the notice. At PayPal we are reimagining money, democratizing financial services, and giving people more ways to safely connect to their money and to each other. We are purpose-driven and looking for people who want to join us at the forefront of the digital payments revolution. 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Salary : $82,500 - $187,990