What are the responsibilities and job description for the B2B Campaign Manager position at PAYSAFE?
About Paysafe
Paysafe (NYSE : PSFE) (PSFE.WS) is a leading payments platform with an extensive track record of serving merchants and consumers in the global entertainment sectors. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, and online cash solutions. With over 25 years of online payment experience, an annualized transactional volume of $140 billion in 2023, and approximately 3,200 employees located in 12 countries, Paysafe connects businesses and consumers across 260 payment types in over 40 currencies around the world. Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments. Further information is available at www.paysafe.com.
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Position Overview
The B2B Campaign Analyst is responsible for planning, implementing, and optimizing marketing campaigns to achieve specific objectives, such as enhancing brand visibility, driving customer engagement, fostering lead generation, and increasing sales pipeline for the B2B sales team. This role will have a primary focus on client communications and involves collaborating with various teams, including marketing, sales, and product teams, to ensure campaigns align with overall business goals and strategies. If you have a passion for data-driven marketing and a record in delivering tangible outcomes, we encourage you to apply and contribute to our ongoing success. This role is based in Jacksonville, Florida and offers a hybrid work environment where you will have a blend of three in office days and two remote working days during the work week.
What will be your major responsibilities?
- Develop and execute marketing strategies to maximize customer engagement, satisfaction, and revenue throughout the entire customer journey, especially lead nurturing.
- Work across teams to create and manage targeted and localized multi-channel campaigns to generate high-quality leads, ensuring consistent brand messaging and engagement as well as alignment with business objectives, target audience needs, and market trends
- Analyze customer behavior, and competitive landscape to identify opportunities for demand generation optimization
- Oversee the creation of high-quality industry specific marketing content, such as emails, whitepapers, case studies, videos, and blog posts, to drive thought leadership and engage target audiences
- Work closely with content creators to develop compelling and relevant content for different stages of the buyer's journey.
- Collaborate with creative teams to develop campaign assets, including graphics, copy, videos, and landing pages
- Collaborate with cross-functional teams including marketing, sales, and product to align demand generation efforts with overall business goals
- Develop and maintain lead nurturing workflows to move leads through the funnel and facilitate their progression to sales-ready status
- Implement A / B testing and data-driven approaches to continuously improve campaign performance and conversion rates
- Collaborate with the sales team to ensure seamless lead handoff and alignment on lead scoring and qualification criteria
- Monitor and manage the demand generation budget effectively, allocating resources to high-impact initiatives
- Stay updated with the latest marketing trends, technologies, and best practices to innovate demand generation strategies
- Provide regular reports and insights on demand generation KPIs and contribute to overall marketing performance analysis
Is this you?
Our culture values humility, high trust & autonomy, a desire for excellence and meeting commitments, strong team cohesion, a sense of urgency, a desire to learn, pragmatically pushing boundaries, and accomplishing goals that have a direct business impact.
Equal Employment Opportunity
We provide equal employment opportunities to all employees, and applicants for employment, and prohibits discrimination of any type with regard to ethnicity, religion, age, sex, national origin, disability status, sexual orientation, gender identity or expression, or any other protected characteristics. This policy applies to all terms and conditions of recruitment and employment. If you need any reasonable adjustments, please let us know. We will be happy to help and look forward to hearing from you.
