What are the responsibilities and job description for the PCH Media is hiring: Product Marketing Manager in New York position at PCH Media?
WE NEED :
A seasoned data-centric Product Marketing Manager to take on a meaningful role within the PCH Media Marketing Team, helping to evangelize our data-driven products in-market.
YOU ARE :
An exceptional Product Marketing leader with a strong understanding of the 1P data / solutions landscape. You can manage and run a quick, nimble process to bring clear and consistent messaging to market. You are well adept at conceptualizing B2B GTM positioning and creating effective, high-impact collateral.
ROLE RESPONSIBILITY SNAPSHOT :
- Collaborate with key stakeholders to develop product positioning and messaging that articulates our value proposition and product narrative
- Understand what aspects of the product messaging and positioning are effective "in the field", and use this feedback to inform priorities and build marketing materials
- Drive the development of compelling written and visual content, including customer facing decks and sales collateral
- Develop content for internal and external use including GTM materials, case studies, blog posts, FAQs, etc.
- Build a feedback loop across stakeholders to understand what messaging is working and what is not-adjusting materials for greater effectiveness / better in-market reception
- Conduct ongoing analysis of competitors' messaging and marketing strategies to stay ahead of the curve and ensure clear differentiation
A LITTLE MORE ABOUT US :
PCH is more than just the Prize Patrol! We are both a leading direct-to-consumer company and a media B2B platform solution, offering a unique blend of curated multi-channel shopping and digital entertainment across a network of web and app-based properties. With 70 years of experience and having attracted more than 170M people to participate in our free-to-play chances to win experiences, we're a trusted partner to brands who are looking to create value exchanges with their consumers and prospects.
Also, bet you didn't know :
PCH is an Equal Opportunity Employer
The salary range is a good faith determination of potential base compensation that may be offered to a successful applicant for this position at the time of this job advertisement and may be modified in the future. When determining base salary and / or rate, several factors may be considered as applicable (e.g., location, specialty, years of relevant experience, education, skills, credentials, budget and internal factors).
Requirements
A LITTLE MORE ABOUT YOU :
Benefits
